Set against the backdrop of an otherworldly racetrack, the new Acura TV commercial opens with four robotic horses, representing traditional approaches to luxury performance, emerging from the starting gate and aggressively jostling for position. Spectators watch from the grandstand in a euphoric state, among them a more enlightened and informed individual who seems to know that something unexpected is about to happen. At that moment, an elegant and powerful dark horse emerges from the pack and transforms into the all-new 2014 Acura RLX Sport Hybrid SH-AWD™, which is then joined by the 2015 TLX Prototype and the NSX Concept as all three vehicles surge forward. An on-screen graphic declares "Let the race begin."
"With the two best luxury SUVs in America, we're moving to sharpen our focus on Acura's two incredible new sedans and on the NSX supercar as the ultimate expression of Acura performance," said
The TLX Prototype and RLX Sport Hybrid SH-AWD models featured in the new commercial reflect the future of Acura's performance sedan line-up and their new competitive position in the luxury set. The 377-horsepower* RLX Sport Hybrid SH-AWD (
The all-new TLX, which was showcased in prototype form at the North American International Auto Show in
The mid-engine NSX supercar, launching in 2015, will be powered by a mid-mounted, direct-injected and twin-turbocharged V-6 engine mated to Acura's Sport Hybrid SH-AWD™ system.
The new commercial is available for viewing on Acura's YouTube Channel: at http://youtu.be/3MuKgGaW7o0
Debuting Saturday night during
Acura's new TV commercial is a remarkably visually stunning film and technical achievement. Created by Acura's lead creative agency Mullen, it was shot over three days on location at
Keywords for this news article include: Acura, Television.
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