Karlyn Carnahan, Principal, Novarica;
Kari Mather, APR, Corporate Relations, Allstate; and
Eric Herbek, Vice President, Product Solutions, Consumer Health
OLDWICK, N.J.--(BUSINESS WIRE)--
This episode of A.M. BestTV looks at how insurers are using gaming
mechanics to boost branding, foster education and influence policyholder
behavior. This technique, known as gamification, is being used by
insurance companies in a variety of ways, said Karlyn Carnahan, a
principal at Novarica. She said educating consumers about safe driving
is one of the main ways it's being used to manipulate behavior:
“(Playing a game) impacts the creative side, as well as the analytical,
which means that the information lasts a little longer.” Kari Mather,
APR, corporate relations at Allstate, said the company uses virtual
reality video games so drivers can experience what it's like to text and
drive in a safe environment. Gamification is also being employed by
health insurers as well. Eric Herbek, vice president, product solutions,
consumer health engagement at Cigna, said the technology is being
utilized to get customers to engage in managing their health and
learning about the costs of the decisions that they make in their
People who appear in this episode include:
Additionally, this episode takes a 60-second look looks at some key
insurance industry reports and research making headlines.
Click on http://www.ambest.com/v.asp?v=gaming214
to view the video program.
A.M. BestTV covers exclusive A.M. Best Co. information and
reports, targeted topics and key developments in the (re)insurance
industry every Monday, Wednesday and Friday. Sign up for alerts of
episodes at http://www.ambest.com/multimedia/ambtvsignup.html.
View A.M. BestTV episodes at www.ambest.tv.
A.M. Best Company is the world’s oldest and most authoritative
insurance rating and information source. For more information, visit www.ambest.com.
Copyright © 2014 by A.M. Best Company, Inc.ALL RIGHTS
A.M. Best Co.
Jim Peavy, 908-439-2200, ext. 5644
Vice President, Public Relations
Morrow, 908-439-2200, ext. 5378
Senior Manager, Public
Source: A.M. Best Co.