News Column

Quality boosts CBI customer satisfaction

February 11, 2014



The first of these was to embark on a total rebranding exercise, which saw all the branches and ATM's across the country rebranded with a new logo and corporate identity.



Commercial Bank International, or CBI, has implemented a number of key initiatives as it strives for greater customer satisfaction. The first of these was to embark on a total rebranding exercise, which saw all the branches and ATM's across the country rebranded with a new logo and corporate identity. During this time, the Bank also launched a range of new products, including a new Auto Loan product, a revised Home Loan product a new Credit and Debit card suite of products and seven new Bancassurance products amongst others.







Kris Babicci, CEO Commercial Bank International said, "Customer Service is at the heart of everything we do and we want to ensure our customers get the best possible service each time they visit us across all our touch points. We are investing in training our staff continuously to exceed service expectations across all our banking channels."




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Source: Khaleej Times (United Arab Emirates)


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