News Column

Introducing Xperia™ E1 – simply the best smartphone in its class1

February 11, 2014







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The Xperia E1 Ultra will be available in the UAE from the first week of March. The Xperia E1 Ultra will be available in three colours – white, black and purple



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Incredible music with a super-clear 100dB speaker



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Blaze through apps and the internet with the fastest processor in its class and fast data speeds



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Experience all of this through the bright and clear 4" WVGA display encapsulated in the latest Sony design

Dubai, UAESony Mobile Communications ("Sony Mobile") today introduces Xperia E1, a new Android smartphone that brings Sony's leading audio technologies together with expertise in display, design, performance and content to create a smartphone independently recognised as the "best smartphone in its class".

"Xperia E1 combines the best of Sony's audio technologies with a premium design and great hardware to create a smartphone for people who want to express themselves out loud." said Calum MacDougall, Director of Xperia Marketing at Sony Mobile Communications. "It's a new, music focused player in our Xperia line-up that is underpinned by the best of Sony's design, display and content offers."

The best in its class

Xperia E1 is mid-tier smartphone with seriously premium credentials. A solid feel, fast processor and vivid 4" display combined with fast data speeds provides an all round performance that is unrivalled by any other phone in its class, whilst its audio experience and content offer provides real differentiation.

Great music everywhere

Sony's audio heritage can be clearly heard in Xperia E1 as key technologies come together with the 100Db (with 100Db on your Xperia™ E1, even a motorcycle won't interrupt your music), speaker to produce a louder, cleaner sound that can hold its own in any environment. With ClearAudio+ mode, instantly enhance your listening experience and optimise the balance of frequencies whilst xLOUD ensures that your tracks sound as good as they should – loud and crystal clear.

Intuitive WalkmanTM controls

Sony's WalkmanTM technology hails from more than 30 years of premium audio experiences and Xperia E1 builds on this. Shake-to-shuffle controls and a dedicated "long press to launch" WalkmanTM button ensure that loading and navigating your tracks couldn't be easier, whilst the latest generation of Sony's "WALKMAN" App makes short work of combining on and offline music, creating playlists, as well as playing and sharing tracks.

Crystal clear 4" display

All of this is controlled from the vivid 4" touchscreen. Drawing on Sony's background in TV technology, Xperia E1 incorporates expertise from across Sony's digital display technologies to provide an immersive visual experience. Whether watching movies or viewing photos, the display looks both vibrant and clear.

The heart of your Sony experience

Xperia E1 connects via Bluetooth™ to Sony's extended eco system so whether it's through the SBH20 Stereo Bluetooth™ Headset for those who prefer to keep their music to themselves or the Bluetooth™ music receiver BM10 for those who need an even louder experience, Xperia E1 remains at the heart of your connected Sony music experience.

Dual SIM, no compromise  

Also available is a new dual SIM smartphone, a variant of Xperia E1 which offers a new experience through the incorporation of Sony's latest generation of dual SIM technology. You can set up both SIM cards independently with custom ring tones and instant, simple switching between SIMs before making calls or sending texts, whilst Sony's dual SIM management technology means that you can keep both SIMs active, never missing a call, even when talking on one of them.

Xperia E1 features (& Xperia E1dual)



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4" WVGA (800 x 480) display



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Fast 1.2 GHz dual core processor with 512 MB RAM and 4GB storage



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WalkmanTM key, shake to shuffle and hardware controls for easy music control



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Fast data speeds with Cat 14 HSPA+



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Available in white, black and purple

Availability

The Xperia E1 Ultra will be available in the UAE from the first week of March.

1 The Xperia E1 is powered by Qualcomm’s MSM8210 1.2 GHz Dual Core processor, 512 MB RAM and features a 4 inch (233 ppi) display combined with a large 1700 mAh battery. E1 specifications were verified by Strategy Analytics against the top 100 smartphones of 2013 with a global average launch price less than 175 Euros. Source: Strategy Analytics' PriceTRAX & SpecTRAX Service, 29th  November 2013. More on www.sonymobile.com/testresults

About Sony Mobile Communications:

Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony's world of networked entertainment experiences. For more information: www.sonymobile.com


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Source: Mid-East.Info


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