As a commodity producer of primarily agricultural products,
"No longer do businesses compete against businesses; rather we need to think about value chains competing against value chains.
"Supply chain management is all about creating a method or technique whereby firms can trade together to increase the value of their offering in the marketplace - how we can leverage innovation, product expertise, marketing expertise, technological developments, contacts and relationships, and capacity to create value for the consumer.
"Effectively, you are looking at the supply chain as a super-organisation, or a total system. Managing this process is particularly complex, and one of the last great business frontiers."
"Co-opetition is a mix of co-operation and competition," says Dr Wilson. "
"However, by finding a mix of the two behaviours at the right time and in the right quantities, we can achieve the synergistic benefits of the value chain. A great example is the Stronger Christchurch Infrastructure Rebuild Team (SCRIT), which brings together fierce competitors to work towards a common plan.
"Co-opetition is a behaviour that is gaining a lot of global recognition, as it increases the size of the economic pie, while increasing your share in it as well. It is also where Lincoln has a real strength, because we deliver dedicated qualifications and 'real world' research in this area of value chain management."
Lincoln offers a Bachelor of Commerce, with a major in Supply Chain Management and Global Business - unique in
An example of a Lincoln research project currently underway is on Kotahi Logistics - a new organisation formed by
Lincoln's supply chain programme has very strong links to industry and has established graduate programmes with companies such as Khune + Nagel, Fonterra,
"Supply chain graduates can challenge current paradigms, because they know what a streamlined supply chain should look like, whether it's manufacturing, farming, processing, banking, services, or airlines. They have the skills to bring a fresh perspective and add value."
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