Global provider of cloud-based software and solutions for digital signage,
BroadSign Connect allows digital signage networks running on BroadSign’s standard, advertiser-friendly platform to opt-in and allow unsold ad inventory to generate incremental revenue via Vistar Media’s platform. The service will initially be made available to qualifying US-based networks only.
Programmatic media buying has been a hot topic in the digital signage industry. It is commonly used by buyers of other media and appreciated for its ease, efficiency and delivery of analytics. In
“BroadSign Connect is a game-changer, in that it offers a zero-risk method of accessing incremental revenue streams for BroadSign networks,” said BroadSign’s CEO,
BroadSign Connect is backed by full BroadSign support and maintenance, making the new offering a seamless and reliable service.
“Digital place-based media networks have a finite amount of brand-safe inventory; a reality that keeps CPMs high in the sector’s programmatic buying processes,” said
Please contact your BroadSign representative if you are an existing customer and wish to see if you qualify for BroadSign Connect. If your network is not running on the platform, you are invited to sign up for a free trial of BroadSign’s digital signage software.
BroadSign’s constant growth, extensive network and dedication to predicting and responding to industry trends make its digital signage solutions a safe bet for the future of networks with even the most complex of requirements. For more information about BroadSign, visit http://broadsign.com.
About Vistar Media
Vistar Media’s location-based media ad serving technology provides the industry with its first programmatic platform. With Vistar, media buyers and location-based networks can now seamlessly transact across guaranteed and non-guaranteed inventory. Thanks to the power of real-time reporting and data driven audience targeting, location-based media can become part of every digital media campaign, with the most precise targeting and measurement available. Vistar has offices in
Read the full story at http://www.prweb.com/releases/2014/02/prweb11546676.htm
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