Bluetooth enabled and directly integrated into Virgin Pulse platform
and new mobile app, sleek new device helps maximize employee engagement
by creating a new paradigm for personal fitness challenges
LAS VEGAS & FRAMINGHAM, Mass.--(BUSINESS WIRE)--
Pulse, the market leader in the rapidly-growing employee health
engagement category, today introduced Virgin Pulse Max™, an ultra smart
engagement and activity tracking device as well as a new mobile app,
Virgin Pulse Mobile. A revolutionary step forward for personal fitness
devices, Max directly integrates into the Virgin Pulse software
platform, enabling users to create personalized challenges based on
individual program goals and track activity such as daily steps,
calories burned, distance covered and active minutes of exercise.
Combining features like Bluetooth, unique “bump challenges” and employer
branding capabilities, Max makes it easy and fun to create a culture of
wellness across any organization by engaging and encouraging employees
with personalized messages that nudge them to meet their specific
program goals. Virgin Pulse is currently the only corporate wellness
provider to offer its own proprietary device.
Virgin Pulse's new personal fitness device: Max.
Photo: Business Wire
“Bump Challenges”: A feature exclusive to Max, users can bump a friend
or colleague’s device to automatically initiate a “most steps until
midnight” challenge for that day right from their device.
Personalized messages: Max provides personalized messages based on a
user’s goals and achievements to provide an extra nudge to meet daily
health and wellness goals.
Company branding: Organizations can skin the device and software with
their company logo and wellness motto to reinforce their program’s
brand and personalize their wellness initiatives.
Firmware upgrades: Virgin Pulse provides a constant addition of new
features and enhancements to Max as they become available –
eliminating the need to purchase a new device every time a hot new
feature is added.
Bluetooth upload: Integrated directly into the Virgin Pulse platform,
Max is a seamless extension of the online and mobile experiences.
Employees can use Bluetooth to upload data to Virgin Pulse wirelessly,
or plug in using USB.
Family and friends can play, too: Virgin Pulse is the first corporate
wellness provider to broaden its product suite and enable employers to
include up to three family members and/or friends per employee for
free on its basic product. Family members and friends of employees on
the latest editions of the Virgin Pulse program can get in on the fun
and purchase a Max device to participate in bump challenges and
personal fitness programs.
The company also introduced a new mobile app today, Virgin Pulse Mobile.
Users can now view their game dashboard and status, accept challenges
from colleagues and friends and track self-entered activities like
swimming. The new app offers full integration with the new Max device
Max is a sleek, black and water resistant device that can be worn in
various places including the hip, neck, and wrist. Going well beyond
previous devices that simply track steps and distance, Max creates a
more personal experience for users by providing them with a device that
is both high-tech and fashionable enough to wear with anything and where
it feels most comfortable. Max syncs with the Virgin Pulse Mobile app
via Bluetooth, enabling users to transmit steps, active minutes and
calories burned in one simple step.
Virgin Pulse provides a hub of consumer-focused strategies and
innovative tools that combine to drive real change across every aspect
of life—including physical, emotional, social and financial health to
improve an employee’s total quality of life. Max is the latest addition
to Virgin Pulse’s suite of products, providing employees and their
family and friends with a cutting edge device to track their physical
activity and engage with the Virgin Pulse program. According to a recent
study from the American Medical Association, individuals who tracked
activity increased their activity by more than 26 percent, lost weight,
and lowered blood pressure.
Max’s unique features include:
“There are a lot of great fitness devices on the market, but we believe
we’ve set a new standard for wearable devices with Max by taking
employee engagement to a new level,” said Chris Boyce, CEO of Virgin
Pulse. “Max is an intuitive device that understands your personal goals
and encourages you to reach them on a daily basis, helping you become
your best self by aligning challenges and programs integrated into the
Virgin Pulse platform. This device is just another way that we are
working with organizations to help engage every employee and improve
their total quality of life – while creating a spirit of camaraderie in
While the Virgin Pulse Max is optimized for and fully integrated with
the Virgin Pulse program, the company also supports a number of other
devices and apps including FitBit, RunKeeper and MyFitnessPal, among
Pricing and Availability
Introduced today at CES and available now, Virgin Pulse Max is available
to members of the Virgin Pulse program as well as their family and
friends. The Max device boasts more features than most all major
activity trackers and personal fitness devices, and is priced
significantly lower than comparable devices such as the Fitbit Zip,
Jawbone Up, and Nike Fuelband.
ABOUT VIRGIN PULSE
Virgin Pulse, formerly Virgin HealthMiles and part of Sir Richard
Branson’s famed Virgin Group, increases engagement and loyalty by
providing employee-centered programs and tools that go beyond physical
wellness. Unlike narrowly focused, one-dimensional solutions, Virgin
Pulse is a hub of consumer-focused strategies and innovative tools that
combine to drive real change across every aspect of an employee’s life.
The name Pulse was chosen due to its universality—everyone, individuals
and organizations alike—have one, and it is the backbeat to their own
unique rhythm and tempo which engages and impacts those around them.
More than 200 industry leaders representing 1,000,000+ employees have
selected Virgin Pulse’s award-winning programs for their workplace. To
learn more, visit www.virginpulse.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140107005094/en/
fama PR for Virgin Pulse
Amy Peterson, 617-986-5026
Source: Virgin Pulse