PrimePass Logo to Identify UHD Devices Designed to Access High-Value
Digital Motion Pictures, Television Programs and Audio Conten
“Simplay Labs developed the PrimePass certification and logo program with the consumer in mind. Our goal is to assist manufacturers and retailers to provide the best in-home, premium content experience for their customers,” said
With four times the clarity of 1080p/60 full HD video resolution, 4K UHD is ready to deliver the ultimate home theater experience. However, consumers currently lack a means to identify devices that have the right set of capabilities to access premium content. The PrimePass logo reassures consumers that the products they purchase are ready for premium 4K UHD content. In addition, the program also opens up the possibility of new business models in the delivery of premium entertainment, such as early access to movie releases, and live sports and music events.
”We want consumers to know that they can have the ultimate immersive experience when using a Samsung UHD TV in their living room,” said
The PrimePass certification program will verify the transmission of premium content using proven industry standards for content delivery over wired interfaces such as HDMI® and MHL®, in addition to link protection such as HDCP. Submitted devices are subjected to a broad range of tests for 4K video, multi-channel audio, HDCP 2.2 link protection support as well as enhanced interoperability testing. PrimePass certification will initially be available for products with HDMI and MHL interfaces. Support for other interface standards will be announced as it becomes available. The first PrimePass-certified products are expected to be available at retail during the first quarter of 2014.
”Futuresource is forecasting strong growth for the UHD TV market, based on a simple and compelling value proposition for consumers. We predict an installed base of 46 million 4K UHD TVs globally by the end of 2017,” said
For more information about PrimePass, program membership and the benefits to consumers, please visit at www.primepass.tv. Companies interested in joining the program should contact email@example.com.
Simplay, Simplay HD, the Simplay HD logo, PrimePass and the PrimePass logo are registered trademarks or trademarks of