"The Japanese brands are shrinking and their models and number of product ranges is also shrinking. They have shrunk and we have met them at half way now in terms of range. As they [Japanese brands] fade away, our job will be to grab the market share as much as possible,"
According to market research company,
In the next two to three years, Khan said,
"Our growth has been exponential as we come from a very low base. We are looking at 60-70 per cent year-on-year growth in the next three to four years in the region," he said.
The bilateral trade between
"We are expecting around 10 per cent growth every year and consumer electronics play a key role," said
The company has invested Dh500,000 for the 2,500 square feet showroom in Bur Dubai in partnership with Hafet Electrical.
"We will be opening our next showroom in
"We need to improve our visibility as other Chinese brands have become very aggressive. But we see that as a positive sign as one of the main hurdles we had in the past was that the Chinese brands were not regarded as a formidable force," Khan said.
The Korean brands cannot "bring the prices down" beyond a certain point due to the investment they have made and there are challenges now. This has created a gap in the market and "Chinese brands, if they play their cards right, have a good chance to improve their brand image," he said.
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