News Column

Hispanic Foundation Lauds Sepulveda

January 30, 2014

Staff Reports --

juan sepulveda
Juan Sepulveda, senior vice president of station services at PBS (file photo)

Juan Sepulveda, the new senior vice president of station services at PBS, will get a welcome aboard from the Hispanic Heritage Foundation in Washington, D.C., next week.

"Given that PBS's mission-driven work depends on the strength of each individual station, I am delighted to have someone of Mr. Sepulveda's outstanding experience, commitment and skills take on this key role," Paula Kerger, president and CEO of PBS, said in a news release earlier this month.

Ms. Kerger also lauded Mr. Sepulveda's "entrepreneurial sense and talent for strategic analysis, critical thinking and finding innovative solutions to complex problems."

Mr. Sepulveda will report to Michael Jones, PBS COO, and will be a member of the broadcasting network's senior management team, with a primary responsibility of representing the perspective of PBS independent member stations.

"I have been an enormous fan of PBS all my life," Mr. Sepulveda said in the release, adding that "it is the independent member stations across the country that make public media local, responsive and deeply committed to serving all Americans. I look forward to working with my colleagues at PBS and member stations across the nation to find even more ways to meet our essential public service mission."

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Previously, Mr. Sepulveda was senior advisor for Hispanic affairs for the Democratic National Committee and executive director of the White House Initiative on Educational Excellence for Hispanics.

Honors for Mr. Sepulveda, who grew up in a working-class neighborhood in Topeka, Kan., include being named by the Kansas City Chiefs as the local recipient of the 2013 NFL Hispanic Heritage Leadership Award.

He was educated at Harvard, Oxford and Stanford, and was the third Hispanic ever to receive a Rhodes Scholarship.

The celebration will take place at the Hispanic Heritage Foundation, 1001 Pennsylvania Ave. NW in Washington on Feb. 3 at 6:30 p.m.

The HHF was established by the White House in 1987 with the mission to position Hispanic leaders in schools, communities and the workforce.

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