Hercules™ is EQ's technology solution for filtering out bad traffic so ads are seen by real people. When EQ delivers targeted advertisements on behalf of clients, the clicks generated are scored for audience quality through the Click Forensics by Adometry™ product. Adometry™, a leading provider of marketing performance management solutions, has rated the clicks generated by EQ significantly higher than the community score, which is a measure of all traffic scored by Adometry within the past 30 days.
"Real-time bidding is useless if you aren't reaching real audiences," said
The Company reported that since its official launch in November, EQ Ads' Hercules™ brand-safe features have been responsible for substantially improving click quality. Hercules™ helps prevent bidding on traffic that it detects as having suspicious attributes and patterns. During December, a month where advertisers are particularly susceptible to schemes for inflating traffic numbers, the average click quality score across all campaigns enabled with Hercules™ advanced fraud detection was substantially higher than the community score.
"Google™ Search has long been accepted as the benchmark of quality for search advertising, but this quality traffic often comes at a high price," added Katz. "We've always believed that our targeted programmatic display ads can generate similar quality at great scale and at a fraction of the cost, and the insights from Adometry support this belief. We are setting the bar high and will continue to innovate to deliver the best results for our advertisers."
"Our Click Forensics product has made Adometry a trusted partner for leading ad networks and publishers dedicated to quality and performance, and we are supportive of the steps EQ has taken to ensure high-quality traffic for its clients' campaigns," said
Keywords for this news article include: Software, Advertising, Legal Issues.
Our reports deliver fact-based news of research and discoveries from around the world. Copyright 2014, NewsRx LLC
Most Popular Stories
- 5 Notable Hispanic Technology Executives
- Top Hispanic Tech Companies Push for the Top
- 'Holy grail of guitars' OM-45 Deluxe Available in in NY Auction
- Russia, Crimea Discuss Referendum
- Justin Bieber Loses Cool Over Selena Gomez
- Maya Angelou Cancels Milagro Gala Appearance Due to Illness
- Spotify Picking up Echo Nest
- GOP 2016 Hopefuls Face Off at CPAC
- Getty Releases Millions of Images for Free Via Embed Tool
- Daylight Savings Time Comes This Weekend