Equipped with Hispanic actors in the movie's lead roles, "Paranormal Activity: The Marked Ones" aims to draw Latino moviegoers.
The film's production company, Paramount Pictures, have chosen a working-class barrio for its backdrop and ditched the white-suburbia of previous Paranormal films.
Paramount Film Group estimates that Hispanic "ticket buyers accounted for about 11% of the domestic gross of the first 'Paranormal Activity' film in 2009, rising to an estimated 19% for the last sequel, according to the L.A. Times.
"Paranormal Activity: The Marked Ones" also uses an image based on La Virgen de Guadalupe for its promotional poster (see below). La Virgen posed with hands clasped in prayer is a staple image in many Hispanic homes.
The film takes place in a predominantly Hispanic neighborhood -- Oxnard, Calif., and it follows the lead character, Jesse (Andrew Jacobs), and his friends, who all explore the death of a woman who died in an apartment beneath a party they are having. They discover items associated with black magic rituals and missing tapes from Paranormal Activity 3.
Later, Jesse discovers an inhuman bite mark on his arm, and strange things begin to happen to him, such as the ability to levitate.
The movie, an addition to the Paranormal Activity horror movie franchise, premieres today.
Watch the trailer below:
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