As technology continues to evolve, companies are looking for ways to adopt processes and tools that will improve marketplace penetration. According to a release, to that end, the iPad has become a popular tool for sales and managed markets teams at biopharmaceutical and medical device companies.
The company reported that however, deploying iPads into the field requires significant planning, resources and training to make the investment a success. To identify best practices for deploying and integrating the iPad as an innovative sales tool, research and consulting provider Best Practices conducted a study that focused on issues of training, systems integration and application development for the iPad.
Additionally, likewise, given the expanding role of technology and the increased usage of iPads by Sales and Managed Markets teams, it's critical for organizations to measure the effectiveness of these new devices and to ensure they are creating value for both the customer groups and the internal teams. Consequently, the study also investigates the productivity applications organizations are utilizing to drive territory management and overall sales force effectiveness. In addition, the research provides insights into the monitoring and oversight that is necessary to ensure security and compliance of the iPad.
The 61-page report - Deploying the iPad to Sales & Managed Markets Teams: Training and Effectiveness Benchmarks - is focused on valuable metrics surrounding iPad field usage as well as the utilization of CRM and CLM software for increased productivity. Executives can use this study to better evaluate their iPad strategy while ensuring their security procedures will protect confidential information. The research findings provide industry metrics and insights that can serve as a reference point for sales and managed markets leaders as they seek to deploy and improve their usage of iPads in their groups.
Key topics addressed in this report include:
-Training for iPad Devices
-iPad Integration and
-Productivity Applications for iPads
-Field Usage and Measuring Effectiveness
-iPad Security and Compliance
-Top Challenges and Keys to Success for Successful iPad Deployment
The research is based on the insights of 54 leaders from 45 companies. All participants share leadership and oversight of Sales, Training, and Commercial groups at their healthcare organizations. Best Practices analysts also conducted interviews with five companies to provide qualitative insights and "lessons learned" observations.
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As technology continues to evolve, companies are looking for ways to adopt processes and tools that will improve marketplace penetration.
According to a release, to that end, the iPad has become a popular tool for sales and managed markets teams at biopharmaceutical and medical device companies.