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NCM Media Networks Gives Cinema Advertising a Turbo Boost

January 29, 2014

Largest Cinema Network in the U.S. Is Testing New Media Digital Delivery System in Southern California Region To Get Ads on the Big Screen Within 72 Hours CENTENNIAL, Colo. --(BUSINESS WIRE)-- NCM Media Networks, the largest national cinema network in the U.S., is testing a new media digital delivery system in the Southern California region that will make it faster and easier than ever for advertisers to get their ad up on the big screen in select AMC, Cinemark, Regal Entertainment Group and other top theaters. NCM’s new Turbo test program will allow clients and agencies in select markets including San Diego , Los Angeles , Fresno - Bakersfield , Las Vegas , Reno and Hawaii to get advertising creative into NCM’s FirstLook pre-show program in 72 hours — a significant improvement over the cinema industry’s current standard 10-20 day turn-around time frame. For many regional and local companies such as car dealerships or retailers that rely on time-sensitive promotional advertising strategies, this will allow them to move beyond TV or radio and use the power of the big screen to reach customers for the first time. “Our goal is to make it easier for brands to use cinema and incorporate our great medium seamlessly into their video buys,” said Cliff Marks , president of sales and marketing with NCM Media Networks. “We have already had initial success with new accounts that had never been able to run in NCM’s FirstLook before due to time constraints, so I look forward to rolling out our new Turbo media digital delivery system to additional regions throughout 2014 and ultimately nationwide by the end of the year.” About National CineMedia (NCM) National CineMedia ( NCM ) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across the nation’s largest digital in-theater network , comprised of theaters owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 183 Designated Market Areas® (49 of the top 50) and includes approximately 19,700 screens (approximately 18,900 digital). During 2012, over 710 million patrons attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. NCM Digital offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 41 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.0% interest in and is the managing member of National CineMedia LLC . For more information, visit www.ncm.com . (NCMI-A) NCM Media Networks Amy Jane Finnerty , 212-931-8117 amy.finnerty@ncm.com Source: NCM Media Networks


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