Rovi Corp., a provider of in entertainment discovery, said that it has extended the license agreement with Sony Corp. for interactive program guide patents and technologies.
In a release, the Company said that the agreement continues to provide Sony with a license to its guide patent portfolio for its consumer electronics devices worldwide and the ability to use related Rovi guide and metadata technologies.
"Our continued collaboration with Sony, a leading manufacturer of connected consumer electronics products worldwide, is testament to the value of our discovery technology and patent portfolio on multiple platforms," said Matt Milne, executive vice president, worldwide sales and marketing at Rovi. "As consumer demand for access to content continues to grow across devices, we remain committed to working with our customers to make it easy and convenient for consumers to find their favorite entertainment across multiple screens."
In addition to a relationship involving discovery technology and patents, Rovi said, it will collaborate with Sony on advanced TV advertising. Sony uses Rovi Advertising Service, part of Rovi Cloud Services, on its connected TVs and Blu-ray players in North America and Europe.
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