News Column

NIC Bank shifts strategy to address time-conscious clients

January 28, 2014

BD Reporter -1

NIC Bank is targeting at providing fast and efficient banking solutions by going fully digital with a new platform for its clients. Through a strategy shift dubbed "Move to NOW", the mid-sized bank aims to address the needs of time-conscious customers by developing products and services that can be delivered in a fast and efficient manner. The bank has already developed a number of products including NIC NOW mobile app which enables customers to access their bank accounts at the palm of their hands as well as offer services beyond the typical banking solutions. READ: NIC Bank updates customers on traffic flow with new app "This strategic shift is an answer to the emerging "NOW" generation that demands everything on their fingertips. Through this strategy, we aim to move all our products to the "NOW" platform, to ensure our customer needs are being met NOW!" said John Gachora , NIC Bank Group Managing Director. The move by NIC is expected to create a new battleground on which banks are increasingly looking to win customers with value added services, leading to convenience. Currently, most banks offer Internet and mobile banking. The lender also offers account opening, cheque deposit and banking on its online platform. "Whether it be asset finance, stock trading, retail loans or SME banking, the aim of our Move to NOW strategy is to make them available NOW. We are confident that our customers will enjoy faster, efficient, NOW banking," said Mr Gachora . The mobile banking app by the NIC is one of the products the bank has been working on after investing $8.6 million (Sh731 million) in a banking system to facilitate rolling out new products. The investment was to expand Internet and branchless banking as well as facilitate new products for mobile phones.


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Source: Business Daily (Kenya)


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