News Column

NanoTech's 4K Studios Enters into Distribution Pact with Global New Age Media

January 29, 2014

NanoTech Entertainment announced its 4K Studios, a NanoTech subsidiary, has completed an agreement for the conversion of sci-fi thriller, Mantera, to 4K Ultra HD.

In a release, NanoTech said it has entered into a global distribution agreement with Global New Age Media (GNAM), a content provider in Dubai, for distribution of the film with UltraFlix, NanoTech's streaming 4K Ultra HD service.

UltraFlix will deliver the film at four times the resolution of full HD on a variety of devices including NanoTech's Nuvola NP-1 4K Ultra HD streaming media player. Debuted to the public this month at the International CES show, the Nuvola NP-1 is powered by the Nvidia Tegra 4 and can stream 4K Ultra HD movies such as the Mantera film. The NP-1 can also stream videos in HD, SD and 3D formats, as well as 4K. With streaming capabilities, users do not have to wait for downloads or use up the capacity of their drives to store large files.

First released in 2012, Mantera was filmed in Dubai, Moscow, and Kuala Lumpur, giving it international appeal. The film combines computer-generated imagery (CGI) and live action to tell the story of a brave young man who saves Mantera (Man Transformable Exo- Robotic Armour) from falling into the wrong hands.

"By working with 4K Studios to convert Mantera into 4K Ultra HD, we're providing viewers with a new, more exciting entertainment experience," said Fayez Sabbagh, Chairman of GNAM. "Mantera combines CGI and live action; and when we saw a preview of the film that was converted to 4K, the results were amazing. There's just no comparison between CGI HD and CGI Ultra HD," according to Sabbagh.

NanoTech Vice President of Development, Alex "LX" Rudis agreed and explained why 4K Studio's conversion process doesn't just involve upscaling. He said, "Upscaled content is muddy and full of artifacts. It's just not acceptable for consumers who pay for and expect the true 4K resolution experience."

4K Studios combines 4K Ultra HD motion picture film-scanning systems with its proprietary post-production processing technology to ensure the content it converts to 4K resolution is "clean, crisp and noise free." The scanners are used to make multiple digitizations of each frame of the original 35mm film (or even 16mm) at different light levels in red, green and blue until an HDR 4K image is created for every frame of the film. At the same time, the audio track image from the film is scanned and put into a synchronized audio file.

During scanning, the film is run through a film processing procedure to repair many of the defects and scratches in the film. The output from this procedure is saved into an uncompressed file and then run through 4K's proprietary process, which compensates for the frame-by-frame deltas in textures, colors and lighting. Once the automated scan is completed, 4K Studios' editors view the video scene-by-scene, applying gamma and lighting corrections. Any remaining scratches or defects are then repaired by hand. Finally, the master files are compressed using multiple codecs and a variety of proprietary methods and settings which results in final files ready for streaming delivery.

Headquartered in San Jose, Calif., NanoTech Entertainment is a technology company that focuses on all aspects of the entertainment industry.

More information:

www.NTEK.com

http://gna-media.com/

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