Intelligent, Power-Efficient Wireless Technology Makes In-Store
Couponing, Mobile Payments and Location-Based Services a Reality
Retailers and brands alike have been experimenting with push marketing for years, but the technology and support from major phone manufacturers was lacking. Bluetooth Smart brings three essential features to the beacon experience: an intelligent wireless connection that can authenticate and manage interactions; an extremely power-efficient connection that doesn’t drain the user’s phone battery; and ubiquitous support from phone manufacturers and mobile operating systems. Beacons powered by Bluetooth Smart just work with the devices consumers already have, making it a reliable and cost-effective solution for stores and brands.
“Retail is going to be the first market to really pop using beacons, but that’s just the beginning for Bluetooth Smart powered beacons,” said
“Bluetooth Smart has made it possible for PayPal to create compelling location-based payment solutions and shopping experiences. With PayPal Beacon, shoppers can do hands-free payments and get relevant in-store offers and notifications,” said Hasty Granbery, lead engineer for PayPal Beacon. “We are excited to work with merchants and developers to reinvent the in-store shopping experience. We are piloting PayPal Beacon in a few stores in the US and
“Estimote Beacons provide real world context to applications for brands big and small,” said Jakub Krzych, CEO and co-founder of Estimote. “By utilizing Bluetooth Smart technology, we have begun deploying a vast sensor network – and more importantly, an open platform for developers to create apps that address the needs and desires of consumers, retailers and others.”
“Gelo Beacons bring unprecedented mobile location accuracy, cutting edge proximity technology and automatically trigger desired actions, all with a two-year battery life – thanks to Bluetooth Smart,” said
Gelo has permanent installations in several museums, including the
"shopBeacon uses Bluetooth Smart to remind shopkick users to open and engage with the associated app the minute they walk into the store or a specific department," said
shopkick is live in 100 American Eagle Outfitters locations across the US and in Macy’s flagship stores in
"Bluetooth Smart technology is a cornerstone of the Swirl in-store mobile marketing platform, enabling retailers to deliver highly relevant digital content and offers to smartphone users while they shop in specific areas of a store," said
Swirl is now live in Timberland, Alex and Ani, and
About Bluetooth® Wireless Technology
Bluetooth wireless technology is the global wireless standard enabling simple, secure connectivity for an expanding range of devices and serves as the backbone of the connected world. Bluetooth Smart technology, through an updatable platform and low power consumption, creates new application opportunities for the mobile phone, consumer electronics, PC, automotive, health & fitness and smart home industries. With over two billion devices shipping annually, Bluetooth is the wireless technology of choice for developers, product manufacturers, and consumers worldwide. Backed by industry leading companies, the Bluetooth SIG empowers over 20,000 member companies to collaborate, innovate and guide Bluetooth wireless technology. For more information, please visit www.bluetooth.com.
INK Public Relations