Global shipments in 2014 of tablet processors will reach an estimated 299.7 million units, up 23 percent from 243.1 million last year. Another robust increase is expected in 2015 when volumes spike 18 percent, with tablet processors then exceeding 400.0 million units by 2016, as shown in the attached figure. The findings are contained in the report, "Intel Sets Aggressive Target in Tablet Processor Market."
"With the iPad from
However, the new entrants will face a small, entrenched group of tablet processor makers with very deep pockets, which could make gaining headway difficult for the upstarts.
Among this powerful group is
The main challenge facing
The Chinese makers include the two largest vendors, Rockchip and Allwinner, as well Amlogic, which is much smaller but still boasts of considerable volume.
The tablets for which Chinese vendors are supplying could cost as little as
One major advantage for the Chinese, however, is an astute handle on costs and the capability to produce turnkey chip solutions ready for deploying in any number of generic white-box tablets, Xu remarked. While such tablets carry little differentiation, they are designed in such a way that the chips can be slapped on the devices for on-the-fly marketing and sales.
Meanwhile, other Chinese vendors are said to be training their sights on higher ground, which could pose another threat to
Once again, an aggressive pricing strategy is the chief weapon of this group of Chinese makers, which could make the midrange tablet processor field more competitive in the process.
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