News Column

All Growth in Social Media Comes from Mobile Devices: Scott Dylan Advises Businesses to Get On Board

January 27, 2014



Scott Dylan, renowned social media strategist (http://www.scottdylan.co.uk/about), has spoken out to all businesses who place significant stock in their online operations. After statistics were revealed which stated that all of the growth taking place on social media comes directly as a result of mobile devices like smartphones and tablets, Dylan has urged businesses to up their game when it comes to mobile optimisation and SoLoMo marketing strategies.

Dylan, who has worked with big names across all industries, including Diesel, Microsoft, Disney, British Airways and the NHS, says, “Some of the statistics revealed recently regarding the usage of social networks and platforms on mobile devices are staggering. Two thirds of internet users use social media, and almost all of the growth across these platforms is exclusively mobile, which gives businesses something to mull over as they come up with their new strategies.”

He adds, “More businesses should be going for SoLoMo approaches to marketing, utilising this mobile-social connection and bringing location into the mix to ensure they can accurately target the perfect demographic for their industry. This is where the future lies in the social media age, and my job as a social media strategist will be to help as many clients as possible to realise this merging of technologies as part of their future plans.”

Figures released by GlobalWebIndex show that, compared with Q2 of last year, 20% more people purchased a product or a service in Q4, demonstrating quite a substantial leap in the amount of people using their phones to purchase things. 15% more people shared photos from a company or a brand on their Facebook feed using a mobile, while the number of people doing this on a static device like a laptop or a desktop fell by a disappointing 8%. It is hard to argue with such figures, and it seems the mobile revolution is well and truly underwear.

By 2016, it is estimated that the number of purchases made by users on mobile phones will account for £3bn in Britain. That is a substantial market share being missed for the companies who are late in adapting their strategy to include mobile. It seems the signs are clear: the future is indeed bright, and the future is decidedly mobile.

To find out more about social media strategy for businesses across the globe, visit http://www.scottdylan.co.uk Editor’s Note: Issued by Dakota Digital. Please direct queries to Scott Dylan. Email: hello@scottdylan.net



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