Email marketing has been overshadowed in recent years as a marketing tactic due to the explosive growth of social media. But for small service businesses, it’s still an elemental – and inexpensive – tactic that can produce significant ROI. In fact, a recent study by McKinsey indicates that email marketing is 40 times more effective at acquiring customers than
Especially for service businesses, email is a must for business growth. But what types of emails should they send? To help, HindSite recently released a free eBook, The 15 Emails Your Service Business Must Send, as a guide to help service businesses with their email marketing. The guide includes:
• Examples of the emails that service businesses should send
• Who they should send them to
• What information to include in the emails
• How frequently to send emails
• The benefit of the email
“Many of our customers – small service businesses – lack the resources to market effectively,” explains HindSite’s President and founder,
The eBook coincides with the release of the service business marketing solution, HindSite Connect. HindSite Connect enables HindSite users to quickly send transactional emails – appointment confirmations, appointment reminders and service completion emails – as well as marketing emails like newsletters and promotions.
“With HindSite Connect, our customers can create beautiful, branded emails for both their day-to-day transactions, as well as marketing campaigns,” explains HindSite Connect’s product manager,
To download the free eBook, visit http://www.hindsitesoftware.com/15-emails-your-service-business-must-send.cfm.
Read the full story at http://www.prweb.com/releases/2014/01/prweb11518037.htm
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