New integrated CRM and marketing platform offers automotive dealers
unparalleled consumer engagement and operational control
Dominion’s new solution represents the next-generation automotive sales and marketing platform comprised of DominionCMXTM and Dominion MarketCenterTM. They are used for customer relationship management (CRM) and marketing management, respectively. This extended relationship enables Dominion to further its strategy of empowering dealers to use technology that maximizes revenue, profitability, and relationships within a fast-changing automotive marketplace.
“Dominion’s objective has always been to drive better processes for automotive dealers. In today’s rapidly changing marketplace, elevated consumer expectations and complex communication pathways are causing challenges for overburdened dealership staff. Our new CRM built on the latest Microsoft technology allows Dominion to proactively give dealers unmatched performance both now and in the future,” noted
“Microsoft Dynamics provides a flexible platform that addresses both consumer demands and business management with solutions that enable organizations to drive their vision, connect their customers, people and partners, and manage their end-to-end business processes,” said
DominionCMX seamlessly integrates showroom and sales process management with customer engagement across multiple channels including: web, email, phone, social media, and text. Fully customizable, DominionCMX works with your existing business software and dealership processes to deliver powerful business, customer, and marketing management in one robust, scalable solution. This turnkey technology enables the CRM to grow with each dealership, while providing built-in marketing automation tools and detailed reporting at both the department and enterprise level.
Dominion MarketCenter combines the power of DominionCMX with managed marketing services that include automated email and electronic newsletter campaign management. Dominion MarketCenter provides the insight that dealers need in order to engage customers at the right time with the right message. Through marketing automation and powerful analytics, dealers can segment customers and report ROI analytics in real time.
“Dominion’s ‘Progressive Retail’™ vision serves as the foundation for our automotive solutions portfolio – DMS, CRM, Marketing, and Inventory. DominionCMX and Dominion MarketCenter, along with our enhanced relationship with Microsoft, allow us to offer great new capabilities and opportunities to support dealership innovation,” said
DominionCMX and Dominion MarketCenter, along with Dominion’s other technology solutions, will be demonstrated and rolled out to dealerships and manufacturers during the 2014
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