ENP Newswire -
Release date- 23012014 - A groundbreaking event at the University of
The Game Intelligence event on Wednesday, 12 February marks the official launch of a new research project, New Economic Models and Opportunities for digital Games (NEMOG). NEMOG aims to use games and game ideas in creative new ways, yielding additional social benefits from the
The event features two influential keynote speakers from the games industry:
'We are looking at how we can harness the widespread enthusiasm for digital games to contribute to advances in society and science. For example, games can be used to test economic theories by analysing the artificial economies in online games, or as a means of collecting data for scientific investigations. We only need to persuade a small fraction of the games industry to consider the potential for social and scientific benefit to achieve a massive benefit for society.'
The NEMOG project is a partnership between the Universities of
Funded by the
'We are particularly interested in new products with operational scalability, which have the potential for significant long-lasting impacts. New strategies and business models in the digital economy is one of our academic strengths at
'Although still in its infancy, it is predicted that by 2015 gamification will be a primary mechanism by which event organisers engage and gather data from their audiences. We are excited to be bringing together representatives from industry, policy and academia, to present to them a new set of ideas and opportunities.'
Every action in an online game, from an in-game purchase to a simple button push, generates a piece of network data, providing an enormous source of information about player behaviours and preferences. NEMOG will explore what online data is available now and might become available in the future, investigate the issues around gathering such data, and develop new algorithms to 'mine' that data to better understand game players as an avenue for making better games, societal impact and scientific research.
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