REDWOOD CITY, Calif. (AP) — Digital advertising technology company Rocket Fuel Inc. on Wednesday raised its estimate for its fourth-quarter revenue and predicted a loss that was better than what Wall Street had expected. It also announced plans to issue more shares. The stock price rose in extended trading. The company said it expects revenue in the quarter through December to more than double, to between $84 million and $85 million . That's above the $76.6 million expected by analysts polled by FactSet and higher than its previous guidance of $74 million to $77 million . It also said it expects a quarterly net loss of $3.3 million to $5 million . Analysts forecast a $4.8 million loss. It didn't give a reason for the change. The company will release full fourth-quarter results in February. For the current quarter, Rocket Fuel predicted revenue of $73 million to $76 million , with the midpoint higher than the $73.8 million analysts expected. For all of 2014, the company is looking for revenue of $420 million to $435 million . Wall Street predicted $419.8 million . The company also said it will offer up to 2 million new shares, while existing shareholders are proposing to sell 3 million shares. The company currently has some 32.8 million shares outstanding. Shares rose $4.74 , or 7.2 percent, to $71 in after-hours trading after closing up 92 cents , or 1.4 percent, at $66.26 . Shares have more than doubled from the company's initial public offering price of $29 . The stock debuted on the Nasdaq in September.
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