News Column

Google's Motorola makes foray into UAE with Moto G

January 22, 2014



Google's Motorola on Monday made an aggressive entry in the UAE smartphone market with the launch of Moto G and claimed it an exceptional phone at an exceptional price without compromising on smartphone features.



The device will be available at power retailers across the country in a day or two with a price tag of Dh899 for 8GB version and Dh999 for the 16GB version, according to the company.







The company wanted to target the 500 million people looking for affordable mobile phones priced at $200, according to top officials. But in the UAE the device price is 20 per cent higher compared to the $200 benchmark fixed by the company. The price will vary in different markets but Moto G provides a premium smartphone experience for a third of the price of current high-end phones, they said.







Speaking at the launch news conference, Magnus Ahlqvist, corporate vice president EMEA and APAC, Motorola Mobility, said that the incredibly low price of Moto G would allow an increasing number of consumers to experience the full advantages of mobile Internet, with the power to multi-task and run the latest games and apps smoothly.







"People all around the world want to be a part of the mobile Internet so they can access the world's information, share, and connect with the things that matter to them. But the smartphone industry has relegated hundreds of millions of smartphone buyers to second-class status, preventing them from experiencing the mobile Internet at its best," he said.







Moto G is distributed by Brightstar Corp, Motorola's exclusive mobile products distributor in the Middle East.







"The response to Moto G in North American and European markets has been phenomenal and we are pleased to bring this advanced smartphone to consumers in the UAE," said Javier Villamizar, president of global distribution, Brightstar. "We are confident that Moto G will appeal to the region's consumers who demand high-performance, quality and value-for-money handsets."







Consumers can also customise their Moto G phones to reflect their own unique style by changing the back of the phone to match their taste. The attractive back covers called Motorola Shells are available in a wide variety of colours and styles. In addition, the phone is equipped with Grip Shells to give Moto G added protection all around the edges and the front of the display.







Motorola said the device has the sharpest in its class brilliant 4.5-inch HD display, the newest Qualcomm Snapdragon 400 processor, and Dual SIM support. Moto G comes with unique Motorola apps, including Motorola Migrate, which allows transfer of photos, videos, SIM contacts, call history, texts and more in just three easy steps. Additionally, 50 GB free storage on Google Drive for two years.








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Source: Khaleej Times (United Arab Emirates)


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