Software developers are also interested in enhancing the development of smartphone applications for agriculture as more and more farmers are expected to improve economies of scale and turn their businesses into companies if the
Nagai was sending such information as what he did that day and how much the rice had grown to the online data network system dubbed "Nosho Navi."
"In rice cropping, the amount of water used is different depending on the climate, soil and the growth situation," Nagai said.
The Nosho Navi system makes recommendations on the amount of water for each rice paddy and the timing for harvesting, which are often difficult for inexperienced farmers to decide.
"To maintain the quality and yield in large-scale management, we need to develop a solid plan," said 59-year-old President
Nanseki explained that Japanese farmers used to take a "seat-of-the-pants" approach, but that the size of the business has been enlarging, raising the need to use information technologies in management just like ordinary companies.
The Nosho Navi application "helps farmers deal with climate change and other risks and make accurate calculations on costs," Nanseki said.
Companies are also capitalizing on the demand for farming support services expected to increase in years ahead.
The company has already received more than 1,000 inquiries from farmers and aims to increase the number of users of the service to 20,000 by fiscal 2015, according to
Most Popular Stories
- Dmytro Firtash, Ukrainian Billionaire, Arrested in Vienna
- Obama, Ukraine Discuss Russian Incursion in Crimea
- Koch Brothers Step up Anti-Obamacare Campaign
- Obama's Overtime Initiative Praised, Condemned
- FDIC Sues Big Banks Over Rate Manipulation
- Liberty Media Drops Sirius Bid
- Republicans Warn Obama on Immigration
- Uli Hoeness, Bayern Munich President, Gets Prison for Tax Evasion
- West Readies Harsh Sanctions Against Russia
- Calumet Photo Files for Bankruptcy