Notebooks were hit hardest last year as sales plunged to 1.5 million units, down from 2.5 million in 2012, said Nitipat Praweenwongwuthi, senior marketing manager of Acer Thailand.
Acer's local operating unit maintained its No.1 share in the overall PC market (19%) and in notebooks (28%) in the third quarter of 2013, according to the research firm IDC.
To offset falling revenue from notebooks, Acer will increase the marketing budget to promote sales of smartphones and tablets, aiming to boost revenue from the segment to 15% of the total from 5% in 2013.
"Consumers are shifting to smart devices, so computer makers must respond to the change in lifestyle," said Mr Nitipat.
Acer yesterday introduced its Iconia W4, an 8-inch tablet equipped with the latest
Mr Nitipat said the Windows-based tablet market in
But for now, Android-based tablets dominate, especially products selling in the range of 6,000 to
As for smartphones, Acer aims to sell 1 million units this year after moving 300,000 in 2013. The local smartphone market is tipped to reach 12-15 million units in 2014 with the migration from 2G to 3G.
Acer recently launched two smartphones, the Liquid Z3s for
Combined with a data package from
Sontiya Nujeenseng, the sales and business development director at Intel Microelectronics (
Mr Sontiya said smartphones and tablets will eat into low-end notebook sales. The company will spend more to promote
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