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The Bon-Ton Stores, Inc. Announces Boston Store Grand Avenue Location Lease Extension in Milwaukee

January 21, 2014

YORK, Pa. --(BUSINESS WIRE)-- The Bon-Ton Stores, Inc. (NASDAQ:BONT) today announced it has reached an agreement with the City of Milwaukee to extend the lease for its Boston Store location in The Shops of Grand Avenue , Milwaukee, Wisconsin , contingent upon the City providing financial contributions from its downtown Tax Increment Financing district. This extended store lease term would coincide with the extended lease term for the Company’s corporate offices located above the Boston Store with both leases expiring at January 31, 2018 . These financial arrangements require public review and City Council approval which should be completed by April 2, 2014 . In the absence of this financial support, the Boston Store lease will expire at January 31, 2015 . “This agreement says a lot about both the history and the future of this part of Wisconsin Avenue ,” Rocky Marcoux , the City’s Commissioner of Development said. “It maintains a long-standing and valued retailer at this location, and it sends a message to other developers and investors that this neighborhood offers great opportunity moving forward.” The Bon-Ton Stores, Inc. , with corporate headquarters in York , Pennsylvania and Milwaukee, Wisconsin , operates 270 department stores, which includes 10 furniture galleries, in 25 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton , Bergner’s, Boston Store , Carson’s, Elder-Beerman , Herberger’s and Younkers nameplates. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. For further information, please visit the investor relations section of the Company’s website at http://investors.bonton.com . Cautionary Note Regarding Forward-Looking Statements Certain information included in this press release contains statements that are forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, which may be identified by words such as “may,” “could,” “will,” “plan,” “expect,” “anticipate,” “estimate,” “project,” “intend” or other similar expressions, involve important risks and uncertainties that could significantly affect results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Company. Factors that could cause such differences include, but are not limited to: risks related to retail businesses generally; a significant and prolonged deterioration of general economic conditions which could negatively impact the Company in a number of ways, including the potential write-down of the current valuation of intangible assets and deferred taxes; risks related to the Company’s proprietary credit card program; potential increases in pension obligations; consumer spending patterns, debt levels, and the availability and cost of consumer credit; additional competition from existing and new competitors; inflation; deflation; changes in the costs of fuel and other energy and transportation costs; weather conditions that could negatively impact sales; uncertainties associated with expanding or remodeling existing stores; the ability to attract and retain qualified management; the dependence upon relationships with vendors and their factors; a data security breach or system failure; the ability to reduce or control SG&A expenses, including initiatives to reduce expenses and improve efficiency; operational disruptions; unsuccessful marketing initiatives; changes in, or the failure to successfully implement our key strategies, including initiatives to improve our merchandising, marketing and operations; adverse outcomes in litigation; the incurrence of unplanned capital expenditures; the ability to obtain financing for working capital, capital expenditures and general corporate purpose; the impact of regulatory requirements including the Health Care Reform Act and the Dodd-Frank Wall Street Reform and Consumer Protection Act; the inability or limitations on the Company’s ability to favorably adjust the valuation allowance on deferred tax assets; and the financial condition of mall operators. Additional factors that could cause the Company’s actual results to differ from those contained in these forward-looking statements are discussed in greater detail under Item 1A of the Company’s Form 10-K filed with the Securities and Exchange Commission . The Bon-Ton Stores, Inc. Mary Kerr , 717-751-3071 Vice President Investor & Public Relations mkerr@bonton.com Source: The Bon-Ton Stores, Inc.


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