News Column

New LiveRamp CONNECT Allows Brands to Integrate Data into 70+ Marketing Platforms

January 21, 2014



SAN FRANCISCO--(BUSINESS WIRE)-- Today LiveRamp, the leading data onboarder enabling marketers to connect their customer databases into every marketing application, announced a new partner program called LiveRamp CONNECT. LiveRamp CONNECT includes over 70 integrations to a wide variety of marketing platforms including data management, measurement, media, mobile, video, CRM management, tag management, and search.

"Our customers are leading brands that use dozens of different digital marketing applications," said Auren Hoffman, CEO of LiveRamp. "We have focused intensely in the last year on adding additional pipes so that brands can connect their customer data to all of their marketing applications.”

Marketing organizations are using hundreds of applications every day to manage and communicate with their customers. Many of these platforms have access to less than 10% of the organization’s data sets. LiveRamp CONNECT serves as an integration ecosystem for brands to onboard and de-silo their disparate marketing databases.

"LiveRamp's technology gives us the ability to utilize our customer database in new and innovative ways," said Alisa Jenne, advertising technology manager at Dell. "Data onboarding helps us build lasting and meaningful relationships with our customers and gives us greater insights into the performance of our marketing strategies."

“LiveRamp’s expansive partner ecosystem allows our customers to utilize their marketing data seamlessly across a variety of different digital marketing platforms,”said Eric Stein, EVP of Online Solutions at Epsilon. “These brands can now more effectively communicate with their customers and measure the performance of their marketing initiatives.”

"We've seen time and time again that data-driven marketing organizations see better marketing results. LiveRamp CONNECT enables these data-driven marketers to understand and activate their own CRM data through MediaMath's TerminalOne Marketing Operating System™ to improve and speed strategic decision making." said Greg Williams, Co-Founder, SVP OPEN Partnerships.

About LiveRamp

LiveRamp is the leading data onboarder, empowering marketers to use their customer database in their choice of online marketing platforms for targeting, ROI measurement, content optimization, and more. LiveRamp offers 1-to-1 exact user matching while retaining the highest match rates in the industry and is the only company solely focused on onboarding data safely, securely, and accurately. For more information visit www.LiveRamp.com.




LiveRamp

Company Contact

Anneka Gupta, 650-862-7406

anneka@liveramp.com

or

Media Contact

Rick Grant, 570-497-5850

rick.grant@rga-pr.com


Source: LiveRamp


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Source: Business Wire


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