"Creating a dedicated mobile site was a key strategic project for the company because 23% of our online customer interaction comes from smartphones and that number is growing rapidly," says
Customers visiting WhiteCap.com via a smartphone will automatically be redirected to the new mobile site. Separately, iPhone® and Android® smartphone users can also download the company's newly released mobile application for an easy-to-use shopping experience, which includes a Concrete Calculator, Branch Locator, and the HD Supply White Cap SpeedBuildSM tool that assists in purchasing frequently ordered items. The White Cap app is available today in the Apple®
Key features of the mobile site include:
• Detailed product information pages• Simple checkout, that allows customers to charge their accounts• Quick order feature allowing customers to purchase the products they need in just a few clicks• Simple account registration, along with enhanced account management capabilities
Key features of the White Cap application include all of the shopping capabilities available in the mobile site, plus:
•SpeedBuildSM, a tool customers can use to quickly order commonly purchased items. A HD Supply White Cap account manager reviews each transaction to ensure accuracy and the best possible customer service.• A concrete calculator that calculates several of the most common concrete needs.• A branch locator to quickly find the nearest branch, either using GPS or by zip code lookup. A click-to-call feature and driving directions are included.
"Now that we have completed our mobile site, our next logical step will be to develop a tablet-friendly version," adds Stegeman.
About HD Supply White Cap
With more than 140 locations, and more than 2,800 knowledgeable full-time associates, HD Supply White Cap (whitecap.com) is the nation's leading distributor of specialty hardware, tools and safety materials for professional contractors. The company offers an extensive product inventory, combined with will call, site delivery and direct-ship options. It is a business unit of
CONTACT: Media Contact:
Quiana PinckneyHD Supply Public Relations 770-852-9057 Quiana.Pinckney@hdsupply.com