Prime Capture is a smart phone app for iOS and Android devices that, once engaged, assists in image and video capturing for the curation of local content. Armed with Prime Capture, dealership employees can easily capture images and up to 43-second videos. This content is automatically saved to a centralized media library for potential distribution to integrated social channels including Facebook, Twitter, and
The Primelet tool is a browser plug-in that enables any Prime user to select image, textual, or video content on a web page and curate that content directly to the Prime content library.
These enhancements are available at no extra charge to all employees of dealerships that use Prime Response’s social media management capabilities. Regardless of whether a dealership’s social media is managed in-house or by a Dominion specialist, this library can enhance a dealership’s content marketing on social networks, websites, and monthly newsletters.
“I’ve spoken to industry leaders who have man-gineered around the simple problem of collecting content for consideration and using that content to engage social communities,” explained
“Today’s car buyer expects transparency and local content from automotive dealerships,” noted
Currently offered as built-in features for all automotive dealer and OEM accounts subscribing to Prime Response’s social media management capabilities, the new Prime Capture and Primelet tools provide a competitive advantage for dealerships’ social media report cards, social strategies, online reputation management, and daily posts. Both Prime Capture and Primelet are used by Dominion’s own marketing services to assist dealers in full-service social media and reputation management packages.
For more information on Dominion Dealer Solutions’ reputation and full-service social media management solutions, please visit: http://www.drivedominion.com.
Read the full story at http://www.prweb.com/releases/DominionDealerSolutions/PrimeResponse/prweb11501645.htm
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