Hosted, white label solution creates new mobile revenue opportunities from mobile end-user communities
Tata Communications' mobile VoIP platform gives MNOs the ability to offer customers a simple, converged communication service across voice, chat, video and file sharing, enhancing the customer relationship value chain and thereby improving customer loyalty and Average Revenue per User (ARPU). It leverages the strong brand value and existing customer billing relationships among mobile operators and other retail service providers to increase the revenue potential of converged communication offerings.
The mobile VoIP platform enables operators to launch their own branded mobile VOIP app and make it available on all the major smartphone and desktop platforms. The app will be directly integrated into the existing user management, billing and reporting platforms through a web API. Mobile operators remain in control of the customer relationship, and can also extend the service reach by making it possible for customers to use mobile VOIP minutes for calls from laptops or tablets.
According to one research firm(1), there will be more than 1 billion people using mobile VoIP through smartphone apps by 2017. OTT services are becoming increasingly popular with the growing adoption of smartphones and tablets. End users today have many choices for voice communications and are looking for the ability to have rich conversations with their contacts across numerous devices and multiple screens. Mobile network operators are constantly looking to introduce innovative offerings that will cater to this demand.
"Such services may be difficult or even impossible to deliver through traditional carriage methods," he adds, noting that Tata Communications' white-label mobile VoIP service allows other operators to build an OTT service that suits their specific circumstances.
Tata Communications' mobile VoIP platform is part of its Voice Business Apps suite, and aligns to the company's existing strategy of providing industry-leading hosted and managed services for service provider customers. The mobile VoIP platform is built to address mobile operators' need to increase revenue and monetise mobile innovation.
Consumers using the app will instantly see who's available to chat, message, talk or video call. All address book contacts will be automatically visible, and popular social networking contacts can be easily synced. Enhanced features include instant video conferencing, follow-me, private numbers, voicemail, identity numbers and local numbers in geographies where permissible. A full suite of IP-PBX features also opens opportunities for retail service providers in the SMB/SME space.
Link to microsite: http://www.tatacommunications.com/mobileVoIP
1. The Rise of Mobile VoIP: VoIP Review's Take on the Forthcoming Mobile VoIP Popularity Surge,
About Tata Communications
Tata Communications Limited along with its subsidiaries (Tata Communications) is a leading global provider of A New World of Communications. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-
Forward-looking and cautionary statements
Certain words and statements in this release concerning Tata Communications and its prospects, and other statements, including those relating to Tata Communications' expected financial position, business strategy, the future development of Tata Communications' operations, and the general economy in
SOURCE Tata Communications
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