Motorola has announced that the price of its flagship Moto X phone without a contract has been reduced to $399 to start the new year.
However, the $100 price drop is expected to be permanent, as a post on the Motorola Blog says this is not a promotion or a limited-time offer.
The price is presently being offered at every major U.S. operator, and pairs particularly well with AT&T's new Mobile Share Value plans, which promise to save customers with unsubsidized phones up to $130 a month based on data allotment.
In a note, Motorola Senior Vice President Rick Osterloh said : When we launched Moto X, our goal was to solve real consumer problems and give people refreshing new choices in the sea of smartphone sameness. We heard from people that they wanted more control in how their phones looked, so we introduced the Moto Makercustomization tool and made it available on all major carriers. That enabled our customers to choose from hundreds of color combinations and, for the first time, real bamboo backs. We heard that battery life was a major pain point, so we engineered Moto X to go all day long. And we heard that having the most current software was really important to our owners, so we made sure that Moto X was the first smartphone to upgrade to Android 4.4 KitKat.But we re not stopping there.We ve been hearing a lot recently from people who want a new premium smartphone at a reasonable price without having to wait for a contract upgrade. That came through especially loud and clear during our holiday flash sales.So from today forward we re offering Moto X at an everyday starting price of just $399 on any major US carrier, without a contract. This includes customized devices. Today several wireless carriers offer good month-to-month or prepaid service plans that cost much less than the contract plans that come with subsidized devices. Combine one of those plans with our new $399 everyday pricing and you could save hundreds of dollars over two years while keeping the freedom to change service providers when you feel like it. We can even help you finance your purchase* so you pay monthly for your contract-free Moto X. Because you should have the freedom to buy a great device when you want, without chaining yourself down - Happy new year!, Rick Osterloh, Senior Vice President Product Management'