Promotion uses Apple iBeacon technology and the CES mobile phone apps for iOS and Android
Attendees at the 2014 CES who download the CES Mobile App on iOS or Android devices will be encouraged to explore all areas of the show through the scavenger hunt and will collect badges for each iBeacon they encounter. Specific scavenger hunt instructions are included in the CES App. The first three verified players who collect all of the available badges will be rewarded with a special prize from CES, available for pick-up in the
“This promotional scavenger hunt demonstrates our commitment to leveraging the latest in emerging technologies, making CES the most interactive and engaging technology event of the year,” said
CEA is partnering with its member companies
iBeacons are short range, Bluetooth, low-energy transmitters that can notify mobile devices when they come within 100 feet of the beacon. This micro-location proximity awareness can be leveraged to deliver a wide range of new, innovative solutions, such as precision indoor navigation, automatic ticketing, guided museum tours and location-relevant offers and promotions.
“This is one of the coolest proximity-aware apps we have worked on,” said
“This scavenger hunt is yet another innovative use of Bluetooth low-energy beacons,” said
Official contest rules are available at CESweb.org/CES/media/2014/Partners/2014ScavengerHuntContestRules.pdf.
About Radius Networks
Radius Networks creates new and innovative ways to use wireless device signals for proximity and presence detection. Radius Networks’ cloud-based proximity services and products are used by mobile developers, major retailers, restaurant chains, sports complexes and other companies to drive innovative customer engagement and experience. For more information, visit http://radiusnetworks.com or follow Radius Networks at @radiusnetworks.
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