As per a consumer survey from Canadian telecoms company
Sixty-eight percent of Canadian mobile device owners expect to make online purchases on PCs or mobile devices in 2014, compared to 65 percent who made online purchases in 2013, the survey found. The biggest gains in 2014 are expected for mobile-based payments and location-based apps which offer personalized deals and customized electronic greetings. The survey found that 41 percent of respondents expect to make mobile purchases in 2014, compared to 34 percent who did so in 2013. Also, 28 percent of respondents expect to use location-based apps in 2014, compared to 18 percent in 2013.
Seventy-two percent of respondents said they expect to earn and accumulate loyalty rewards by making purchases through their mobile device, and 70 percent expect retailers to have location-based apps. Forty-nine percent of those who use mobile payment apps said they would use these devices more often in the next 12 months. Device owners believe mobile wallets will gain steam. Sixty-one percent expect to have mobile wallets which allow them to access all the cards in their physical wallet and 55 percent expect mobile wallet apps to replace the need to carry physical payment cards.
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