Shopping via mobile phones - m-commerce - is quietly acquiring dimensions of a revolution in
E-commerce companies testify that there's a surge in shoppers logging in via their hand-held devices. Up to 20-30% of total orders received by online retailers are placed via mobile phones. The average price of products being sold via wireless devices is same as, or even higher than, those sold via PCs and laptops.
Retailers see m-commerce as a natural progression considering that the Internet usage via mobile phones has been steadily going up. As per an
Not surprisingly then, several websites such as
The option of being able to access internet on the go and improved network connectivity have prompted several consumers to try shopping through mobile phones, say retailers.
Not just metro denizens, even shoppers from non-metros are increasingly buying stuff using mobile phones, say e-commerce players.
Retailers say consumers who are not comfortable using their bank account or card details on their mobile devices, can always choose the cash-on-delivery option. This alternative also encourages consumers to shop using their hand-held devices.
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