Marketing technology software vendors have achieved little brand recognition, according to the results of an exclusive survey of more than 600 Marketing Land readers.
Recognition of marketing technology brands is limited to just a handful of companies. Only 10 companies achieved significant recognition in the unaided brand study. They were named as recognizable brands by more than 10% of those responding.
Almost 90% of companies were mentioned by fewer than 1% of those responding.
We invited Marketing Land readers, by invitations in website banners and e-mail, to answer this question: “List the first 10 digital marketing technology companies that come to mind. (You must enter at least 3 responses. Do not include agencies.)” Survey participants then entered responses in text boxes with no further guidance about how to answer.
More than 600 Marketing Land readers participated in the survey. The average participant responded with 5.3 companies. A total of nearly 3200 responses were gathered. Three prizes, an iPad Air and two iPod Minis were offered as incentives for completing the survey.
Nearly 60% of those completing the survey said they are corporate marketers; 34% said they work at an agency. 60% also work at companies with less than
SEO and analytics software company Moz and small/medium business marketing automation company
Moz appears to have been extremely successful in communicating its new brand name to marketers. In
Enterprise IT Giants Have Mixed Brand Recognition
Four enterprise IT giants that have moved aggressively into marketing software with acquisitions – Adobe,
In contrast, Adobe has been more successful in subsuming the brands of its acquisitions. Nearly 85% of respondents mentioned “Adobe”. “Omniture” was the only other frequently mentioned Adobe brand. Other Adobe acquisitions, including Efficient Frontier and Demdex, were not mentioned.
Enterprise, SMB Survey Results Available
Survey results varied depending on the respondent’s company size. Marketing Land editors prepared summaries based on respondents from small/medium businesses (SMBs) of
About Marketing Land and Third Door Media
Marketing Land publishes daily news and analysis covering all aspects of online marketing, from analytics and social media marketing to display advertising and email marketing. Its daily e-mail Marketing Day recaps top online marketing news from around the web.
Third Door Media’s mission is to empower internet marketing professionals by providing trusted content and community services they need to be successful. In addition to Marketing Land, Third Door Media publishes Search Engine Land, which provide news, analysis and tutorials to help search marketers do their jobs more effectively. Third Door Media also produces the global Search Marketing Expo conference series and provides a full range of innovative marketing services including lead generation, content creation and licensing via its Digital Marketing Depot brand.
Third Door Media was recognized in 2011, 2012, and 2013 by Inc. Magazine as one of the fastest growing 5000 private companies in America.
Read the full story at http://www.prweb.com/releases/2014/01/prweb11495099.htm
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