By a News Reporter-Staff News Editor at Information Technology Newsweekly -- A new study on Information Technology is now available. According to news reporting out of Buffalo, New York, by VerticalNews editors, research stated, "Hardly any in-depth knowledge is currently available on how different types of product-relevant information influence online consumer trust and purchase decisions. To address this research gap, we apply a generic function-based information typology to systematically classify the large variety of online product information and plan for a focused comparison of their functional roles and differential effects on online consumer decision making."
Our news journalists obtained a quote from the research from the Graduate School of Education, "This paper reviews information research in e-commerce, discusses the conceptual basis of applying the generic function-based topical relevance typology to analyse online product information, and uses a variety of product examples from Amazon.com to demonstrate the process. As an exploratory study, sixteen product cases were collected from Amazon, including five search products, six experience products (three electronics and three traditional goods), and five credence products. Analysis. We used qualitative content analysis and pattern matching to conduct in-depth analyses of the information types present from the samples. To improve methodological precision and rigor we used template analysis and editing analysis to guide the qualitative coding process. Through this study, direct (matching topic), context (including condition), evaluation, and comparison are identified as the four most applicable and prevalent information types from Amazon product pages. The focus or functional role of each information type is summarised and discussed."
According to the news editors, the research concluded: "The preliminary findings from this exploratory study provide a theoretical basis for guiding and prioritising online information organization and provision, which becomes increasingly important in the current context of information overload."
For more information on this research see: Functional relevance and inductive development of an e-retailing product information typology. Information Research-An International Electronic Journal, 2013;18(2):146-20. Information Research-An International Electronic Journal can be contacted at: Univ Sheffield Dept Information Studies, Univ Sheffield, Western Bank, Sheffield S10 2TN, S Yorks, England.
Our news journalists report that additional information may be obtained by contacting X.L. Huang, SUNY Buffalo, Grad Sch Educ, Dept. of Lib & Informat Studies, Buffalo, NY 14260, United States.
Keywords for this news article include: Buffalo, New York, United States, Information Technology, North and Central America
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