NCR software platform and self-checkout solutions refine Morrisons’
customer experience - extending shopping experience and improving
Morrison’s chose NCR’s innovative Retalix 10 software suite to drive its omni-commerce approach, improving customer engagement and providing a flexible, agile platform for
“Tech-savvy consumers are directly influencing the way that we interact with them, so we must respond accordingly,” said
The NCR solution unifies and streamlines deployment and management of in-store, mobile commerce and online storefront systems. The solution uses the Retalix 10 retail platform, a uniquely powerful code base with a common data and services foundation that assures high operational efficiency. It also provides an enhanced, seamlessly consistent and personalized shopper experience across all sales channels and customer touch points, such as mobile and self-checkouts.
”Business infrastructure has to be more agile and flexible to meet the ever changing demands of consumers in an omni-commerce environment,” said
People use self-checkout technology for speed and greater control when they shop. Independent studies show consumers are technology&index=6&md5=d02d144089e94bc9091eba8a4583857f" rel="nofollow">more likely to do repeat business with a retailer that provides self-checkout technology. NCR SelfServ Checkout reduces queue waiting times by up to 40 percent, greatly enhancing the shopping experience. It also allows retail employees to be redeployed from front-end checkout duties to valuable in-aisle functions that ultimately increase retailers’ overall revenue.
Deployed as part of the SCO solution, NCR’s innovative RealScan 78 is the world’s first hybrid imaging and laser bi-optic scanner, and provides a single interaction point to scan 2D bar codes and mobile devices, as well as traditional bar codes on product labels. Hybrid imaging is the best of both worlds, delivering the speed of traditional laser coupled with imaging to go after hard to read bar codes, cell phones and 2D symbols.
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