Acquisition to Enhance Ellie Mae’s Encompass Mortgage Management
Offering with Integrated CRM and Marketing Automation Capabilities
MortgageCEO’s Software-as-a-Service offering provides mortgage originators an “all-in-one” CRM and marketing platform with lead management, sales automation, email marketing, builder and Realtor® referral marketing and mobile capabilities.
MortgageCEO is currently integrated into Encompass® through Ellie Mae’s Software Development Kit (SDK). Ellie Mae intends to strengthen the integration between MortgageCEO and Encompass in 2014.
“With shrinking refinance volumes and a major shift to a purchase market, originators will need to fully leverage their referral sources and deepen relationships with existing customers, partners and prospects in order to compete and succeed,” said
This document contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the anticipated benefits from and timing of the integration of MortgageCEO with Ellie Mae. Forward-looking statements may include, but are not limited to, statements identified by words such as "expectations," "guidance," "believes," "expects," "anticipates," "estimates," "intends," "plans," "targets," "projects" and similar expressions. Such statements are based upon the current beliefs and expectations of Ellie Mae's management and are subject to significant risks and uncertainties. Actual results may differ from those set forth in the forward-looking statements. Factors that might cause future results to differ include, but are not limited to, the following: the risk that the anticipated benefits, growth prospects and synergies expected from the MortgageCEO acquisition may not be fully realized or may take longer to realize than expected; the possibility that economic benefits of future opportunities in an emerging industry may never materialize, including unexpected variations in market growth and demand for the acquired products and technologies; delays, disruptions, costs and challenges associated with integrating MortgageCEO into the Company's existing business, including changing relationships with partners, customers, employees or suppliers; the amount of costs incurred in connection with the supporting and integrating new customers and partners; ongoing personnel and logistical challenges of managing a larger organization; our ability to retain and motivate key employees from MortgageCEO; and general economic and business conditions. You are advised to consult any further disclosures we make on related subjects in the reports we file with the
About Ellie Mae
Ellie Mae was founded in 1997 and is based in
MortgageCEO, an ARG Interactive company, is a leading provider of on-demand CRM and marketing automation solutions to mortgage companies, banks and credit unions. MortgageCEO’s suite of sales tools and marketing solutions are easy to implement and is a cost effective way to increase sales and provide a better overall experience to clients. To learn more about MortgageCEO, visit www.mortgageCEO.com.
Executive VP and CFO