Consumer electronics superstore adds American appliance brand in two
has announced today it is now carrying GE appliances in-store, beginning
with two key Florida locations, Clearwater and Deerfield Beach. The
retailer, specializing in consumer electronics, technology products and
computer services will be expanding to offer the trusted appliances that
have made GE a household name.
GE is an American multinational conglomerate corporation known for
offering dependable and innovative appliances to households on an
international scale. Since 1892, GE Appliances has been a hallmark for
American ingenuity and modern design for many at-home needs with a
product line that covers cooking, cleaning and refrigeration.
TigerDirect will now carry GE’s “smart” appliances and have full access
to their catalog, so consumers can order in-store and have their order
delivered within 48 hours.
TigerDirect has quickly become synonymous with high-quality, affordable
shopping amongst the tech ranks, so offering these smart appliances is a
synergistic fit. Beginning with the Clearwater and Deerfield Beach
retail locations, a 1,000 square-foot showroom allows consumers to
immerse themselves in and sample the sophisticated products.
Adding the trusted GE brand of appliances to its reliable catalog of all
things technology, TigerDirect’s relationship with GE Appliances marks
the opportunity for the multi-channel retailer to expand its reputation
for being the go-to choice in consumer electronics. The GE showrooms
have already launched in select Florida stores, and will have the most
dynamic and innovative products available to customers.
About TigerDirect: For over 25 years, TigerDirect.com
has served the needs of both personal and business computer users,
selling consumer electronics, computers, digital media technology and
peripherals via retail, business to business, and Internet channels. TigerDirect.com
is a subsidiary of Systemax Inc. (NYSE: SYX).
About Systemax Inc.:Systemax Inc. (http://www.systemax.com),
a Fortune 1000 company, sells personal computers, computer components
and supplies, consumer electronics and industrial products through a
system of branded e-Commerce websites, retail stores, relationship
marketers and direct mail catalogs in North America and Europe. The
primary brands are TigerDirect, MISCO, WStore and Global Industrial.
About GE Appliances: GE Appliances is at the forefront of
building innovative, energy-efficient appliances that improve people’s
lives. GE Appliances’ products include refrigerators, freezers, cooking
products, dishwashers, washers, dryers, air conditioners, water
filtration systems and water heaters. General Electric (NYSE: GE) works
on things that matter to build a world that works better. For more
information on GE Appliances, visit www.ge.com/appliances.
Megan Pope, 323-397-5667