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Yes, familiarity breeds content for film-goers ; 'WE LOVE YOU, JADOO': PUBLIC GIVE THEIR VIEWS... AND HERE'S WHAT CRITICS THINK

September 9, 2013


Film fans have declared the Leicester-inspired movie Jadoo a hit.

Movie-goers went to the Phoenix cinema, in Leicester, at the weekend to get their first glimpse of the colourful comic love story.

The film was written and directed by Amit Gupta, who used his experiences of growing up in the Belgrave area of the city to create the tale of love, food and Leicester.

Jadoo was shot in Leicester, and city landmarks feature in many scenes. For many audience members, that familiarity bred content.

Janine Eagling, who lives in the city centre, said: I just loved all the views of Leicester.

I live near the Curve so it was great to see it up there on the big screen in all its glory.

Mother and daughter Elaine and Lauren Stacey, of Cosby, thought the film was fantast-ic.

Lauren, 20, said: It was really original and funny. It was much better then I expected it to be.

I would go to see it again and will recommend it to my friends. Mandy Bearne, of Markfield, who was at the Phoenix with her partner, Shaun, and his daughter, Sophie, said: It is an unique experience to see a film about Leicester in Leicester.

There were sighs of recognition when people in the audience recognised all the Leicester landmarks.

It was a really poignant tale which helps you see family relationship issues from different angles.

Jadoo stars Harish Patel, of Run Fatboy Run fame, and Kulvinder Ghir, who featured in the comedy Goodness Gracious Me.

The story revolves around two brothers, Raja (Harish Patel) and Jagi (Kulvinder Ghir), both wonderful chefs, who fall out.

In the heat of the moment, the pair rip up the family recipe book, leaving one brother with the starters and the other the main courses. They then set up rival restaurants on opposite sides of the road.

The soundtrack has a local flavour and boasts a new track by Amit's old Loughborough Grammar schoolmate, Felix Buxton, of Basement Jaxx fame.

City council planner Faizal Jasat, 32, of Humberstone, who was also in the audience at the Phoenix, said: I went along to see some of my work as I was involved in the upgrading of shops along the Golden Mile.

Fellow planner Tom Ipgrave, 31, of Tudor Road, Leicester, said: It is a good light-hearted film that is both funny and touching. Even if you knew nothing about Leicester it would work.

It's a well-made, well-written movie that stands on its own merits. I like it because I can spot areas where I did some work and perhaps helped improve the look of the place.

The film is shot by Leicesterborn cinematographer Roger Pratt (End Of The Affair, Batman), using a camera lens made in Thurmaston. For details of showings of Jadoo, visit the 'what's on' section of our website at: EMPIRE MAGAZINE Charming if disjointed, it'll give you one hell of an appetite.

And, somehow, cinematographer Roger Pratt manages to make the city of Leicester look cinematic. Give the man an Oscar.

Gupta made a mark with 2001's moody wartime drama Resistance and his latest, a more personal story inspired by his restaurant- running mum, repeats the trick with this enjoyable family feast.

MOVIESCOPE MAGAZINE By drawing on his personal experiences, and tapping into wider themes of family and identity, Gupta has created the recipe for an intimate and heartfelt look at life in the British Indian community. That there are plenty of laughs along the way - not to mention all that tempting cuisine - makes Jadoo all the more appetising.

DAILY EXPRESS A sibling rivalry whose origins are as murky as a masala has resulted in two family curry houses competing for business in the same street run by warring middle-aged brothers.

Buoyant and beautifully shot, the picture is a celebration of food and family life that adroitly sidesteps many cultural cliches.

TOTAL FILM Based on writer/director Amit Gupta's Leicester upbringing, this is steeped in affection and warmth, aiming not for big laughs but a natural, jovial family dynamic. A pity, then, that it's let down by some erratic, repetitive plotting.

THE GUARDIAN Amit Gupta lays on tasty catering and performances, but his script's too busy being good-natured to be funny or dramatic: the King of Curries showdown proves less explosive than the average Ready Steady Cook, while the lavish wedding we're expecting never materialises.

Not bad, just terribly mild. To read the Mercury's verdict, and to leave your comments, search for 'Jadoo' at: VIDEO: WATCH THE TRAILER FOR JADOO Go to:

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