SAN FRANCISCO, CA -- (Marketwired) -- 09/09/13 -- Livefyre, provider of the leading real-time conversation and social curation platform, announced the acquisition of Storify, the drag-and-drop storytelling tool that has changed the way journalists and brands tell stories on the web. Livefyre will integrate Storify into its StreamHub platform, combining the two top social curation technologies into the industry's most comprehensive real-time product suite.
Founded in 2010, Storify was created to help journalists sift through the massive amounts of social content around news events to create multimedia stories that can be embedded anywhere. As Storify grew in popularity among journalists, marketers and PR agencies took notice and began using the social curation tool to hand-select social content for websites, microsites and advertising campaigns. Storify is now used by nearly one million journalists, agencies and brands to tell stories online, including the BBC, CNN, Al Jazeera, EA Sports, Ford, GE, HBO, IBM, Microsoft, Marc Jacobs, Samsung, The Wall Street Journal and The New York Times.
"Acquiring Storify made perfect sense," said Jordan Kretchmer, founder and CEO of Livefyre. "Livefyre powers social media and user engagement on the largest media properties and brands on the web. Storify also delivers a unique and vital curation tool for journalists and editors at many of those same companies. Now our enterprise users will be able to manage Storify content from the same centralized Livefyre dashboard where they're already managing all of their social and user-generated content. With the addition of Storify, StreamHub is now the only real-time platform that enables both editorial and automated content curation from all the major social networks including Twitter, Facebook and Instagram."
With over 400 enterprise customers including AOL Tech, Dow Jones/Wall Street Journal, CBS, Conde Nast, FOX News, Fox Sports, Sports Illustrated, Time, Inc. and The New York Times, Livefyre represents a majority of the publishing world. In addition to providing applications such as LiveComments, LiveBlog, LiveChat, LiveMediaWall and LiveReviews, the company recently launched a native ad offering that makes user-generated content available for integrated marketing campaigns. Storify's functionality will soon be integrated into this new offering as well.
"Livefyre powers mass-scale social curation for some of the largest media companies in the world," said Xavier Damman, co-founder and CEO of Storify. "Livefyre will provide the technology foundation to help Storify scale to meet enterprise customer demands. Together, we'll take Storify to the next level and will fulfill Livefyre's vision of powering social everywhere."
Storify currently offers three levels of service to its users: Free, Business and VIP. With this acquisition, the Storify Free product will continue to be offered as it is now. The teams will merge Storify's multiple paid tiers into a single enterprise offering that will include additional new features such as single sign-on to create stories, centralized story and editor management, Storify galleries, user participation tools, automated media filtering and engagement analytics.
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