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Coldwell Banker Real Estate Announces Industry First With Debut of Online International Real Estate Film Festival

September 9, 2013

YellowBrix

Three-Week Online Event Showcases Competition-Winning Films Highlighting the "Value of a Home" via Professional- and Consumer-Generated Videos MADISON, NJ -- (Marketwired) -- 09/09/13 -- Today, Coldwell Banker Real Estate announced an industry first with the debut of the Coldwell Banker(R) Online International Real Estate Film Festival that will run from Sept. 9 through Sept. 27 on the Coldwell Banker(R) On Location(SM) YouTube channel. The brand's online film festival is three-week event showcasing a compilation of professionally produced and consumer-generated videos -- all uniquely focused on the significance and meaning of what makes a house a home.

The Coldwell Banker Online Real Estate Film Festival will present the top 10 films from the recently concluded Coldwell Banker / MOFILM global competition, which showcase the "value of a home" as seen through the eyes of filmmakers from around the world, including India, Brazil, Mexico, China and the United States. The top 10 films from this competition will be shown in descending order, with a new film posted every weekday at 11:00 a.m. ET beginning Sept. 9.

"Videos have a powerful way of providing a glimpse into the special role our homes play in all of our lives," said Sean Blankenship, senior vice president of marketing at Coldwell Banker Real Estate LLC. "It's why for generations, we've made home movies; first with video recorders and now with our smartphone devices at the touch of a button. For the first time in the industry, Coldwell Banker is hosting an online international film festival to showcase just what home really means to consumers and even amateur filmmakers across the world."

Following the airing of "Ghar," the MOFILM winning film made by Aashini Shah from Ahmedabad, India, which explores the emotions of a young couple making a cultural break from the tradition of living with their extended family, the online film festival also will feature two new properties from the Coldwell Banker "World's Most Expensive Homes" video series.

The online film festival will conclude in the last week of September with the unveiling of the top three consumer-generated videos from the Coldwell Banker(R) recently launched "Life, Camera, Action" YouTube Contest that remains open until Sept. 22, with the winning entrant earning a $25,000 grand prize that will be announced on Sept. 27, the final day of the film festival.

The Coldwell Banker Online International Real Estate Film Festival schedule is as follows:

Week 1:

-- Sept. 9: #10 MOFILM video (UAE) - The Emirati Home -- Sept. 10: #9 MOFILM video (Brazil) - Aduato in the Woods -- Sept. 11: #8 MOFILM video (USA) - Watson -- Sept. 12: #7 MOFILM video (South Africa) - At Home in the Rainbow Nation -- Sept. 13: #6 MOFILM video (Portugal) - Home is...

Week 2:

-- Sept. 16: #5 MOFILM video (Brazil) - Where Your Best Memories Live -- Sept. 17: #4 MOFILM video (China) - We Are Together -- Sept. 18: #3 MOFILM video (Mexico) - I'm Home -- Sept. 19: #2 MOFILM video (India) - Bricks of Love -- Sept. 20: #1 MOFILM video (India) - Ghar (Grand Prize Winner)

Week 3:

-- Sept. 23: Special Showing of World's Most Expensive Homes, Virgin Islands -- Sept. 24: Special Showing of World's Most Expensive Homes, Napa, Calif. -- Sept. 25: #3 Life, Camera, Action consumer video -- Sept. 26: #2 Life, Camera, Action consumer video -- Sept. 27: #1 Life, Camera, Action consumer video (Grand Prize Winner)

For more information about the Coldwell Banker International Real Estate Online Film Festival and to catch the release of each video and filmmaker commentary, please visit films.coldwellbanker.com.

About the "Life, Camera, Action" Filmmaking Competition Coldwell Banker introduced its first "Life, Camera, Action" YouTube Contest this summer focusing on the power of storytelling and capturing the essence of a home through the eyes of kids and their pets. Participants submitted user-generated videos that featured a two-minute tour of a home for the chance to win a $25,000 grand prize. The top three video finalists will be revealed on the Coldwell Banker(R) On Location(SM) during the Coldwell Banker Online International Real Estate Film Festival.

About the MOFILM "Value of a Home" Filmmaking Competition Coldwell Banker launched a global competition in conjunction with MOFILM this summer exploring the deeper and true "value of a home" to showcase a series of creative videos developed by amateur film makers that highlight the important emotional and cultural aspects of a home. The top 10 finalists received individual prizes, with the first-place winner receiving an $8,000 grand prize, round-trip tickets for two to Lollapalooza in Chicago, IL and two three-day VIP Lollapalooza tickets. Each of the winning films will also be available on the Coldwell Banker(R) On Location(SM) YouTube channel. MOFILM is a global crowdsourcing company that connects some of the world's biggest brands with its community of 50,000 filmmakers in more than 140 countries around the world. MOFILM runs multiple major video competitions every year around the world.

About Coldwell Banker(R)

Since 1906, the Coldwell Banker(R) organization has been a premier provider of full-service residential and commercial real estate. The Coldwell Banker brand is the oldest national real estate brand in the United States and today has a network of more than 82,000 sales agents working in approximately 3,100 offices in 51 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On Location(SM) YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International(R) marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Coldwell Banker is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

Media Inquiries: Heather Roberts Coldwell Banker Real Estate LLC 973.407.5590 Email Contact Dianne Falaguerra CooperKatz for Coldwell Banker Real Estate LLC 917.595.3058 Email Contact

Source: Coldwell Banker Real Estate LLC

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