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Feeding America(R) Teams Up With Sony Pictures Animation's "Cloudy with a Chance of Meatballs 2" And eBay Giving Works To Auction Off Exclusive Packages To Support The Release Of The Film

September 6, 2013

YellowBrix

ALL PROCEEDS FROM THE CHARITY AUCTIONS WILL BENEFIT CHILDREN AND FAMILIES THAT STRUGGLE WITH HUNGER

CHICAGO, Sept. 6, 2013 /PRNewswire-USNewswire/ -- Feeding America, the nation's leading hunger-relief organization, is teaming up with Sony Pictures Animation and eBay Giving Works for the release of the animated comedy Cloudy with a Chance of Meatballs 2, in theaters September 27, to help raise funds and awareness to fight hunger in the US.

As part of the collaboration, eBay Giving Works is collaborating with Feeding America and Sony Pictures Animation to feature one-of-a-kind charity auction items and experiences tied to the release of Cloudy with a Chance of Meatballs 2. Among the charity auction items is a two-night adventure to Los Angeles for the film's premiere, which includes round trip airfare and hotel along with transportation to and from the premiere event attended by the film's cast and crew.

Bidders also have the chance to win a private screening with up to 50 friends and family members at a theater in or near their hometown, as well as posters and the film's original concept art autographed by actors Anna Faris and Bill Hader. Shoppers also have the opportunity to support Feeding America's Hunger Action Month directly by donating a dollar at checkout on eBay.

The auction runs until Sept. 13. The auction can be found at: http://members.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=charity-auction

"After teaming up with Sony Pictures for the first Cloudy with a Chance of Meatballs film, we couldn't be more thrilled to be able to collaborate again. This fun, family-friendly campaign will help provide fresh produce to children and families in need. In addition, the eBay charity auction will help raise awareness of the issue and the 49 million Americans who struggle with hunger," said Leah Ray, Vice President, Corporate Partnerships at Feeding America.

The release of the movie will coincide with Feeding America's Hunger Action Month, a month-long campaign where food banks across the country unite to urge the public to take action in their communities. This event empowers the nation with easy ways to help Feeding America food banks and their partner food pantries, soup kitchens and shelters feed the millions of Americans that struggle with hunger. As one of the most notable cause marketing campaigns in fresh produce tied to a major film release, this collaboration will help provide thousands of nutritious meals to families in need across the country.

Contact: Lucio Guerrero, Feeding America, 312.629.7219

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 food pantries, soup kitchens and shelters that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.FeedingAmerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

About Sony Pictures Animation

Sony Pictures Animation produces a variety of animated and family entertainment for audiences around the world. The studio is following its worldwide comedy hits--the 2012 monster hit comedy Hotel Transylvania, the hybrid live action/animated blockbusters The Smurfs and The Smurfs 2, and the 2009 mouth-watering Cloudy with a Chance of Meatballs--with the family comedy Cloudy With A Chance of Meatballs 2 in theaters September 2013. Sony Pictures Animation will also release a brand new mini-movie on DVD and television this Fall, The Smurfs: The Legend of Smurfy Hollow. The studio, in conjunction with Aardman Animations, has produced two critically acclaimed feature films: the CG-animated family comedy Arthur Christmas; and the Academy Award(R) nominated stop-frame animated high-seas adventure, The Pirates! Band of Misfits. In 2007, Surf's Up also received an Academy Award(R) nomination for Best Animated Feature Film. The division, whose first feature film Open Season led to a very successful movie franchise, turned 10 in 2012. Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.

SOURCE Feeding America

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