News Column

McDonald's Dollar Menu Might Cost More

September 4, 2013
McDonald's is reportedly testing a higher-priced Dollar Menu.
McDonald's is reportedly testing a higher-priced Dollar Menu.

McDonald's said Wednesday it is considering a national roll-out of a new Dollar Menu with higher prices this year.

The world's largest hamburger chain, based in Oak Brook, announced it was testing the so-called "Dollar Menu and More" in May. It tested the new menu, with a higher price for the McDouble sandwich and add-ons like bacon or an extra beef patty for an additional charge.

The move is a risky one for McDonald's, which relies on cheap menu items to lure in customers. But rising costs and months of sluggish sales have put pressure on McDonald's to take some big leaps. It's made other changes to its menu and added new items, including the planned addition of Mighty Wings, to spur sales.

The new Dollar Menu tests, which include the addition of some new items, are taking place in five major markets outside Chicago.


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