News Column

Acquire The Fire & Teen Mania Announce A Special Theatrical Release SURGE Coming To Theatres Nationwide October 9 & 16, 2013

September 4, 2013

YellowBrix

Visit SurgeExperience.com for ticketing and details GARDEN VALLEY, Texas, Sept. 4, 2013 /PRNewswire/ -- Acquire The Fire & Teen Mania present an exciting and limited theatrical engagement debut of SURGE, a high-energy interactive movie theater event that fuses music, comedy, and inspirational messages creating a moment where young people and those who believe in them fill theaters across North America. SURGE features empowering and inspirational messages by Ron Luce interwoven between the hilarious comedy of John Gray and musical performances by award-winning Christian artists Casting Crowns, Newsboys, Lecrae and worship artists Acquire the Fire LIVE. SURGE offers an evening that will inspire, entertain and empower generations looking to make a difference. Screenvision, a national leader in cinema advertising sales, services and content distribution, is partnering with Acquire The Fire and Teen Mania as the U.S. distributor of SURGE, which will premiere on over 400 screens on October 9, 2013. An encore showing is scheduled for October 16, 2013. For theater and ticket information visit: www.SurgeExperience.com.

Continuing to find innovative and relevant ways to reach this current generation of young people is the heart and soul of Teen Mania Ministries, led by President and Founder, Ron Luce. Bringing, hope, good news and inspiration to the places where young people hang-out is critical. Current research by the Barna Group says: Over half of this generation with a Christian background say they are less active in church as they get older. In fact, between high school and turning 30, 43% of these once-active Christians drop out of regular church attendance. By coming to the neighborhoods where young people live, in movie theaters where they already are, SURGE breaks through this apathy by bringing hope, fun, and inspiration to an already exciting and familiar environment.

Mark Hall of Grammy(R) Award Winning Casting Crowns said: "When Ron told me about his vision for SURGE, I was in before he even finished talking. We both are deeply passionate about inspiring the youth of today, so the SURGE platform and its distribution in movie theatres just made sense to me. People are going to love what we have planned for them"

Over the last twenty-five years, Teen Mania has effectively reached more than three million teenagers through its annual 30+-city Acquire the Fire tour, a live arena and stadium convention. The tour has become the go-to place for youth ministries looking to infuse passion and life into their young people. In the last three years alone, Acquire the Fire has partnered with over 40,000 churches nationwide to bring students to these events. The influence of Acquire the Fire has now spanned generations of young people, as former students, now parents, send their own teens to experience the spiritual encounter that marked their life for the better.

Ron Luce of Teen Mania said: "We are excited to be able to bring SURGE to movie screens across the country. Through our Acquire The Fire events over the past 20 years, we have brought together millions of teens looking for great music and inspiration. In SURGE, we have assembled some of the best Christian talent in music and comedy to create a night of fun and inspiration that is totally different and easily accessible to young people in movie theatres everywhere."

"We are thrilled that Acquire The Fire and Teen Mania have chosen Screenvision to partner on this exciting project. We feel the marketplace has a big appetite for a program such as SURGE, and with the talent that is associated with the project, we are confident this will be a hit with theatre-goers," stated Darryl Schaffer, Screenvision's Executive Vice President, Operations & Exhibitor Relations.

"To be a part of this program with all of the talent amassed is quite an honor. We will be bringing our music in a way people have not seen us perform before, so we think this will be a groundbreaking and inspiring event," said Michael Tait, lead vocalist of Newsboys.

"We have worked together with Acquire The Fire for many years, so when I learned about SURGE, I could not think of a better platform to release my new song. This is going to be such a great event and I am sure people will leave energized," said Lecrae.

John Gray said: "I'm so excited to be a part of SURGE, not because of the event itself, but because of the generation it will reach. I believe this will be a great time of joy, laughter and life changing teaching that will transform the thinking of the next generation's leaders."

More information on the film: Running Time: 90 minutes This film is Not Rated Information on theatre listings and links to buy tickets can be found at: www.SurgeExperience.com

Booking inquiries: David Wengrod - Screenvision, 212.497.0463 DWengrod@Screenvision.com

Press Materials: https://surge.alliedim.com Username: Press Password: SurgePress

Contact: Sal Cataldi/Jacky Agudelo sal@cataldipr.com or jacky@cataldipr.com 212.244.9797

Emily Marrin emarrin@alliedim.com 816-556-3001

Kellie Barnes kbarnes@alliedim.com 303-451-4444

SOURCE Screenvision

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