The change is a paradigm shift that currently defines how global telecommunications have been affected by a range of technological changes.
Globally, telecom companies are playing catch up as they seek to fend off competition from social networking sites including Twitter,
The above have significantly eaten into their revenues but have helped to upscale internet connectivity through mobile phones.
To put this in perspective, mobile phone users find it less expensive to use social networking sites compared to Sms or making calls.
For instance a user with an internet enabled phone would need about 50mbs [costing Shs500] to sustain a four hours conversation on Whatsapp compared to sending about four Sms for the same amount [Shs500].
The above scenario seems to be the silver lining that has drawn telecoms back to their boardrooms to model out new strategies that can enable them create or find ways of maximizing revenues generated from social media networks through mobile phones.
Available data indicate that text messaging continues to be a major victim of new technology.
For instance MTN,
In its half year financial report for the year ended
However, the drop forms part of the basis upon which telecoms have had to rethink through a raft of measures as they seek to cover up for the lost revenue.
He said whereas much of
He said: "The reality is that mobile broadband spectrum is vital for
This, according to
For instance, MTN's financial report indicates that the company had posted significant improvement in internet browsing, thus positively impacting on the telecom's data revenues.
The telecom reported a 57.4 per cent increase in data revenue assisted by a rapid growth in the use of smartphones.
Currently two in every 10 Ugandan mobile phone users, own an internet enabled phone with access to social networking sites including Facebook, Twitter and Watsapp among others.
The above explains why the telecom and others firms in the sector have taken radical measures that seek to invest huge sums of money towards upgrading their data platforms.
Recently, telecoms, including MTN, Smile, Orange and Airtel have had run ups as they seek to upgrade from third generation [3G] to 4G LTE.
According to data from the
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