"Two years ago, only nine per cent of Malaysians were using smartphones. Today, 35 per cent of the population has a smartphone.
"Smartphone penetration rate has increased tremendously and smartphones are an integral part of Malaysians' lives today. This is going to become more and more prevalent," said Google Malaysia country manager
But it isn't the needs or wants of telcos that he is concerned with.
Sajith said he is more interested in what local businesses are doing in terms of online advertisements to take advantage of smartphones' penetration rate.
Online advertising is
"The way consumers shop - 91 per cent would have done research on a service or product using their smartphone and going to stores better informed, having already narrowed down their choices. This is a tremendous opportunity for businesses," said Sajith.
Popular searches among Malaysian smartphone users include restaurants (53 per cent); product information (69 per cent); travel (57 per cent); and real estate sites for apartments and houses (43 per cent).
"Smartphones help advertisers connect with consumers and mobile advertisements are noticed by 95 per cent of smartphone users," he said.
At a media briefing recently, Sajith said: "Malaysian consumers have embraced smartphones but Malaysian businesses have yet to follow.
"It comes down to the basics: know your customer. The opportunity is significant, but if you can't be found on the mobile, you are sending your business to your competitors."
Sajith quoted numbers and data from a study done by IPSOS MediaCT.
The study reported that despite smartphones becoming a big part of Malaysian life, "the majority of large advertisers in
On the latest trend in the world of online advertising, Sajith said: "Online ad models are evolving fast to give consumers the advertisements at a time when they are most relevant."
Media & Branding
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