News Column

Bungalow Media + Entertainment Launches as Integrated Entertainment and Media Company

September 26, 2013

YellowBrix

Veteran @radical.media, Time Warner and MTV Exec Robert Friedman to Spearhead Forward-Looking, Multiplatform Content Studio NEW YORK, NY -- (Marketwired) -- 09/26/13 -- Bungalow Media + Entertainment, LLC, a private integrated entertainment and media company founded and led by the accomplished media and entertainment executive Robert Friedman, announced its entry into the marketplace today. Operating as an independent holding company at the nexus of networks, creative talent, and media companies, Bungalow will develop, produce, and distribute traditional unscripted, scripted and branded content across platforms including television, film, live events and digital media. The company's diverse slate will include products developed in-house and in collaboration with top creative agencies, brands, and other independent producers. Bungalow will represent a wide array of intellectual properties and talent.

"Whether we're working with a media company, a network, content distributor or an advertiser, we understand the critical challenges they all face. There is today, more than ever, a fundamental need to craft authentic content that mirrors their brand's unique DNA and tells a captivating story that resonates with core audiences," said Friedman, Chief Executive Officer of Bungalow Media + Entertainment. "In a fragmented media world where audiences are more fickle than ever about what they consume and how they consume it, it's imperative that media companies and advertisers have trusted content partners to help them rise above the noise and improve the economics of content development and distribution. By collaborating with content owners and the best creative talent in the business -- from filmmakers to producers to writers -- we're shaping a world-class team that has the breadth of expertise and a proven track record required to deliver the goods."

Robert Friedman most recently served as President of Media & Entertainment at @radical.media, whose producing credits include the Emmy Award winning Paul Simon film "Under African Skies," the pilot for AMC's "Mad Men," Grey Goose's "Iconoclasts," "Oprah Winfrey Presents Masterclass," and "THINKR," a recent original premium YouTube channel, among others. Prior to that, Friedman was President of Classic Media, which was acquired by DreamWorks Animation. He has also held a number of senior executive positions at AOL Time Warner, including roles as Head of Corporate Marketing for Time Warner and President of AOL, Interactive Marketing & TV. During that time, Friedman served dual roles at New Line Cinema as President of New Line TV and Co-Chairman of Worldwide Theatrical Marketing, Licensing and Merchandising with film credits during his decade of tenure including "Austin Powers," the "Lord of the Rings" trilogy and "Dumb & Dumber." Friedman was also a member of the original development team at MTV Networks, where he worked on MTV, VH-1, Nickelodeon and The Movie Channel.

Bungalow's West Coast operations will be headed by veteran Producer Todd Hoffman, who has joined Bungalow and whose Storied Media Group packages and produces film and TV, and will become a partner in Bungalow. Todd, who specializes in managing Intellectual Property and Talent, and who has previously produced with a number of studios, will represent a myriad of franchises including The New York Times, 60 Minutes, New York Magazine and a talent roster including Vince Gilligan (creator of Breaking Bad), Bob Nelson and Stan Chervin, writers of Nebraska and Moneyball respectively. This along with other underlying content will provide material for Bungalow's new venture partners.

Bungalow has a wide array of projects in development including a documentary with Alex Gibney, a co-production on two unscripted series with Back Roads Entertainment currently in development at the networks, a pipeline of scripted and unscripted projects, and a series of video content and digital projects and a slate of episodic auto projects with Skip Barber Racing School in development. The company also is co-producing a Spanish language long-form comedy special with famed stand-up comedian Luis Raul, with NBTV, scheduled to be released on television and in theaters.

Bungalow will shortly announce a set of strategic ventures and partnerships working with leading companies from all corners of the industry. The company intends to announce its first such partnership in the coming weeks.

Bungalow investors include Jeff Sagansky, who sits on its board and private equity investors Loeb Partners, among others.

About Bungalow Media + Entertainment, LLC

Founded in 2013, Bungalow Entertainment + Media, LLC is an integrated entertainment company that develops, produces and distributes premium content across all media platforms, including television, film, live events and digital and social media. Based in New York City, Bungalow is managed by Robert Friedman, an accomplished media and entertainment executive with more than 30 years' experience having held senior roles at @radical.media, Classic Media, New Line Cinema, and MTV. For more information, please visit www.bungalowentertainment.com.

The following files are available for download:

-- Robert Friedman large

ContactEd Adler (646) 805-2006ed.adler@rlmfinsbury.comKyle Giunta(646) 805-2058kyle.giunta@rlmfinsbury.com

Source: Bungalow Media + Entertainment

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